Angieouya
On this page, you find all documents, package deals, and flashcards offered by seller angieouya.
- 11
- 0
- 0
Community
- Followers
- Following
11 items
STRATEGIC PLANNING & THE EVENT PLANNING PROCESS
public events private events volunteer events
- Lecture notes
- • 5 pages •
public events private events volunteer events
STRATEGIC PLANNING & THE EVENT PLANNING PROCESS
Objectives and feasibility Macro and strategic environments Event concept What is event planning? Event models
- Lecture notes
- • 3 pages •
Objectives and feasibility Macro and strategic environments Event concept What is event planning? Event models
PRINCIPLES OF MARKETING FOR THE INTERNATIONAL EVENTS INDUSTY.
3 types of marketing events; Internal marketing, external marketing, Interactive marketing.
- Lecture notes
- • 4 pages •
3 types of marketing events; Internal marketing, external marketing, Interactive marketing.
EVENT SPONSORSHIP, PUBLIC RELATIONS & CREATIVE BRIEFS
Define sponsors and sponsorships Understand the relationship btwn sponsor and event Identify the roles and responsibilities of sponsors Understand the purpose of PR in events Explain the purpose of a creative brief for their event, deliverable to a creative consultancy.
- Lecture notes
- • 3 pages •
Define sponsors and sponsorships Understand the relationship btwn sponsor and event Identify the roles and responsibilities of sponsors Understand the purpose of PR in events Explain the purpose of a creative brief for their event, deliverable to a creative consultancy.
Managing and mitigating risk.
Understand the definitions of risk from various viewpoints Explain the impact of risk at events examine The perception of risk amongst customers and their tolerances Understand culps 5 point risk framework DISCUSS The importance of creating a risk analysis and a risk matrix identify the differences between mitigation, acceptance, transference and avoidance of risk. Examine case studies from real incidents AND IDENTIFY HOW THE RISKS COULD HAVE BEEN MANAGED.
- Lecture notes
- • 3 pages •
Understand the definitions of risk from various viewpoints Explain the impact of risk at events examine The perception of risk amongst customers and their tolerances Understand culps 5 point risk framework DISCUSS The importance of creating a risk analysis and a risk matrix identify the differences between mitigation, acceptance, transference and avoidance of risk. Examine case studies from real incidents AND IDENTIFY HOW THE RISKS COULD HAVE BEEN MANAGED.
EVENT DESIGN & ARCHITECTURE & EVENT VENUES.
WHAT IS EVENT DESIGN? WHY DESIGN? PURPOSE?
- Lecture notes
- • 5 pages •
WHAT IS EVENT DESIGN? WHY DESIGN? PURPOSE?
VIRTUAL AND HYBRID EVENTS
Identify the difference between virtual and hybrid event types. Understand the types of programs commonly found Examine the benefits and drawbacks of both Explore the differences within marketing, Operations and the experience between live and online events
- Lecture notes
- • 4 pages •
Identify the difference between virtual and hybrid event types. Understand the types of programs commonly found Examine the benefits and drawbacks of both Explore the differences within marketing, Operations and the experience between live and online events
EVENT OPERATIONS & Sustainability
Identify the key elements of operations from the EMBOK model Understand each element on its own merits , demands and requirements Explain why operations is critical to running cultural events Evaluate the scope and scale of operations among a variety of events. Understand why planning is critical to event operations and the delivery of cultural events. Introduce Sustainability in an event setting, and explore examples from industry
- Lecture notes
- • 5 pages •
Identify the key elements of operations from the EMBOK model Understand each element on its own merits , demands and requirements Explain why operations is critical to running cultural events Evaluate the scope and scale of operations among a variety of events. Understand why planning is critical to event operations and the delivery of cultural events. Introduce Sustainability in an event setting, and explore examples from industry
Event Workforce & Culture
Theory - roles in the events industry Understand what and who make up the Event Workforce Underline the importance of the event manager role Examine factors which influence organisation and the team Event volunteering and motivations
- Lecture notes
- • 5 pages •
Theory - roles in the events industry Understand what and who make up the Event Workforce Underline the importance of the event manager role Examine factors which influence organisation and the team Event volunteering and motivations
Event finance and ticketing
Outcomes: Understand why finance is critical to event lifecyles. Explain why forecasting budgets and costs is a critical management operation. Explore various methods of earning revenue which contribute to event finance. Understand the Ticketing industry and its relationship with events. Identify ticketing strategies which maintain cashflow. Explain the ticket onsales process and how allocations work. Awareness of the dangers of financial risk and how to avoid them.
- Lecture notes
- • 5 pages •
Outcomes: Understand why finance is critical to event lifecyles. Explain why forecasting budgets and costs is a critical management operation. Explore various methods of earning revenue which contribute to event finance. Understand the Ticketing industry and its relationship with events. Identify ticketing strategies which maintain cashflow. Explain the ticket onsales process and how allocations work. Awareness of the dangers of financial risk and how to avoid them.