Pearson BTEC • Business 2016 NQF
Latest uploads for Business 2016 NQF at Pearson BTEC. Looking for Business 2016 NQF notes at Pearson BTEC? We have lots of notes, study guides and revision notes available for Business 2016 NQF at Pearson BTEC.
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Modules Business 2016 NQF at Pearson BTEC
Notes available for the following courses of Business 2016 NQF at Pearson BTEC
- Unit 1 - Exploring Business
- Unit 2 - Developing a Marketing Campaign
- Unit 3 - Personal and Business Finance
- Unit 4 - Managing an Event
- Unit 5 - International Business
- Unit 6 - Principles of Management
- Unit 7 - Business Decision Making
- Unit 8 - Recruitment and Selection Process
- Unit 9 - Team Building in Business
- Unit 10 - Recording Financial Transactions
- Unit 11 - Final Accounts for Public Limited Companies
- Unit 12 - Financial Statements for Specific Businesses
- Unit 13 - Cost and Management Accounting
- Unit 14 - Investigating Customer Service
- Unit 15 - Investigating Retail Business
- Unit 16 - Visual Merchandising
- Unit 17 - Digital Marketing
- Unit 18 - Creative Promotion
- Unit 19 - Pitching for a New Business
- Unit 20 - Investigating Corporate Social Responsibility
- Unit 21 - Training and Development
- Unit 22 - Market Research
- Unit 23 - The English Legal System
- Unit 24 - Employment Law
- Unit 25 - Aspects of Civil Liability Affecting Business
- Unit 26 - Aspects of Criminal Law Impacting on Business and Individuals
- Unit 27 - Work Experience in Business
- Unit 28 - Branding 60
- Unit 29 - Relationship Marketing
- Unit 30 - Legal Principles and Professional Ethics in Financial Services
- Unit 31 - Effective Management of Personal Debt
- Unit 32 - Buying for Business
- Unit 33 - Supply Chain Operations
- Unit 34 - Investment Opportunities and Financial Planning
- Unit 35 - Insurance Principles and Policies
Popular books Pearson BTEC • Business 2016 NQF
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Catherine Richards, Rob Dransfield • ISBN 9781846906343
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Oliver Phillips • ISBN 9798540867979
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Carol Carysforth, Mike Neild • ISBN 9781446901366
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Steve Jakubowski • ISBN 9781292256672
Latest notes & summaries Pearson BTEC • Business 2016 NQF
*Distinction Graded* 
Unit 28 Branding: D3 Justify suggested changes to an existing brand for a product 
 
btec business level 3 national diploma
*Certified Distinction Grade Work* 
Unit 28 Branding: M3 Analyse the reasons why an existing brand for a product may need to change. 
 
• Changing the perceptions of a brand: o re-branding o brand refreshing o brand relaunching. • Reasons for changing a brand: o change in business focus o changes in the market o trends o changes in customer behaviour, values and needs o competitors branding strategies o technological and digital impact. • Changes in branding and promotion to reflect socia...
*Certified Distinction Grade Work* 
Unit 28 Branding: P6 Investigate an existing brand for a product using a brand audit. 
 
C2 Changing a brand • Brand audit – a formal assessment of a brand’s strengths and weaknesses, to include: o existing marketing strategies, materials and communications o the customer perception of brand through primary and secondary data, such as questionnaires, focus groups, customer satisfaction surveys, sales and revenue data, blogs o comparison with competito...
C1 Challenges of managing brands • Brand management: analysis and planning of how a brand is perceived in the market, brand success and brand failure. • Maintaining branding relationship with customers throughout the product lifecycle
*Distinction Graded* 
Unit 28 Branding :D2 - Evaluate the extent to which the branding of a product meets the aims of a selected large business. 

*Certified Distinction Grade Work* 
Unit 28 Branding: M2 - Analyse the potential impact of internal and external factors on branding activities of a product 
 
B3 Factors influencing branding activities • Internal influences: o size of the business o stage of the business – start-up, growth, decline o type of product o geographical location of business o budget for branding. • External influences: o competition from other businesses o social pressure and conventions relating to the produc...
P3:Investigate the reasons for a selected large business to have a brand strategy. B.P4 Explain, using examples, the branding of two contrasting products in a selected large business. 
Learning aim B: Review how branding is used by a selected business Learners will understand how branding and business strategies align, and how branding activities can be affected by internal and external factors. B1 Branding as part of business strategy • Brand strategy: o a long-term plan for the development...
*Distinction Graded* 
Unit 28 Branding: D1 - Evaluate the impact of branding on a selected large business.
*Certified Distinction Grade Work* 
Unit 28 Branding: M1 - Analyse the advantages and disadvantages of branding to a selected large business.
*Certified Distinction Grade Work* 
Unit 28 Branding:P2 - Explain how brands can be an asset to a selected large business. 
 
A2 Brand as an asset • Value of a brand: the total financial value of a brand. • Brand equity (positive and negative): the differential effect that knowing the brand name has on a customer’s response to the product and its marketing, the value of your brand beyond physical assets. • Customer equity: the value of customer relationships that a brand creates. • P...