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Lecture notes

Event finance and ticketing

Outcomes: Understand why finance is critical to event lifecyles. Explain why forecasting budgets and costs is a critical management operation. Explore various methods of earning revenue which contribute to event finance. Understand the Ticketing industry and its relationship with events. Identify ticketing strategies which maintain cashflow. Explain the ticket onsales process and how allocations work. Awareness of the dangers of financial risk and how to avoid them.

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