Unit AS 1 The Competitive Business

A look at market segmentation, geographyic segmentation, demographic segmentation, geo-demographic segmentation and market targeting.

A look at PESTLE, Ansoff and SWOT analysis, along with diagrams and advantages and disavantages.

A summary of supply and demand curves, the conditions of supply and demand. Summary of excess demand and excess supply and its affects on the demand and supply curves. Price Determination.

A look at e-commerce from the business and customer's perspective. Demand and supply including demand and supply curves, with an in-depth explanation of the diagrams. Price Dis-Equilibrium and Price Determination is included. Conditions of Supply and Demand included. Price Elasticity of Demand with formulas is included. Advantages and disadvantages of using price elasticity of demand is included.

A look at production, what investment will do for a business and economies of scale.

A look at the advantages and disadvantages as operating as a public or private limited company.

A look at the advantages and disadvantages as operating as a franchise and a franchisor.

A look at the advantages and disadvantages of operating as a partnerships and sole trader.

This summary provides a definition of competition, what affects the level of competition and looks at the role of the Competition Commission and other relevant bodies.