Unit AS 1 The Competitive Business
CCEA
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Lecture notes
Primary and Secondary Research
A look at the advantages and disadvantages of primary and secondary research.
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Lecture notes
Ansoff Matrix, PESTLE and SWOT
PopularA look at PESTLE, Ansoff and SWOT analysis, along with diagrams and advantages and disavantages.
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CCEA Business Studies AS Level - Unit 1 & Unit 2
CCEA Business Studies AS Level - Unit 1 & 2 AS High quality hand written notes covering all aspects of the course in a concise yet detailed manner
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Summary
Business Studies AS Unit 1 - The Competitive Business
CCEA Business Studies A Level - Unit 1 AS High quality hand written notes covering all aspects of the course. The notes look into all aspects of 'The Competitive Business' in a concise yet detailed manner
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Summary
Market Structure
A look at the different types of markets including: duopoly, monopoly, perfect competition, oligopoly and competitive market.
MarkC57
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AS Business Studies - Unit 1 The Competitive Business
This bundle provides notes on CCEA Unit 1, The Competitive Business, including super summaries. The total of all the notes individually is £180, purchase the bundle for £90 and enjoy the lower price but all the same notes!
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Lecture notes
Quality Management
A look at what is quality, how quality is measured and the various standards including: EFQM, ISO 9000 and benchmarking.
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Lecture notes
SWOT
A look at an example of a SWOT analysis by using McDonalds.
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Lecture notes
Marketing Mix
A look at the 7P's of the marketing mix, including types of pricing, promotion and marketing.
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Lecture notes
Market Plan and Ansoff
A step by step look at constructing a market plan, types of marketing objectives, advantages and disadvantages of a market plan, marketing budget and ansoff matrix.
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Lecture notes
Advertising and Sales Promotion
A look at various promotion and advertising methods including, price reductions, discounts, loss leaders, competitions, coupons, free figts, Point of Sale Displays, Loyalty Cards, Sponsorship, Public Relations,
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Lecture notes
Typesof Research
A look at the various methods of research e.g. surveys, focus groups, consumer panels, test marketing, interviews, observation and store loyalty cards.
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Lecture notes
Distribution
A look at the methods of distribution e.g. air, rail, with analysis of each method via advantages and disadvantages.
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Lecture notes
Sampling Methods
A look at random sampling, quota sampling, cluster sampling and stratified sampling.
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Lecture notes
Market Segmentation
A look at market segmentation, geographyic segmentation, demographic segmentation, geo-demographic segmentation and market targeting.
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Lecture notes
Demand and Supply
A summary of supply and demand curves, the conditions of supply and demand. Summary of excess demand and excess supply and its affects on the demand and supply curves. Price Determination.
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Lecture notes
Markets
A look at e-commerce from the business and customer's perspective. Demand and supply including demand and supply curves, with an in-depth explanation of the diagrams. Price Dis-Equilibrium and Price Determination is included. Conditions of Supply and Demand included. Price Elasticity of Demand with formulas is included. Advantages and disadvantages of using price elasticity of demand is included.
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Lecture notes
Markets
A summary of markets.
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Lecture notes
Market and Market Forces
A look at what is a market, with advantages and disadvantages of a niche and mass market.
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Lecture notes
Investment and Productivity
A look at production, what investment will do for a business and economies of scale.
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