Unit AS 1 The Competitive Business

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Business Studies AS Unit 1 - The Competitive Business
  • Summary

    Business Studies AS Unit 1 - The Competitive Business

  • CCEA Business Studies A Level - Unit 1 AS High quality hand written notes covering all aspects of the course. The notes look into all aspects of 'The Competitive Business' in a concise yet detailed manner
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Market Structure
  • Summary

    Market Structure

  • A look at the different types of markets including: duopoly, monopoly, perfect competition, oligopoly and competitive market.
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Quality Management
  • Lecture notes

    Quality Management

  • A look at what is quality, how quality is measured and the various standards including: EFQM, ISO 9000 and benchmarking.
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SWOT
Marketing Mix
  • Lecture notes

    Marketing Mix

  • A look at the 7P's of the marketing mix, including types of pricing, promotion and marketing.
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Market Plan and Ansoff
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    Market Plan and Ansoff

  • A step by step look at constructing a market plan, types of marketing objectives, advantages and disadvantages of a market plan, marketing budget and ansoff matrix.
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Advertising and Sales Promotion
  • Lecture notes

    Advertising and Sales Promotion

  • A look at various promotion and advertising methods including, price reductions, discounts, loss leaders, competitions, coupons, free figts, Point of Sale Displays, Loyalty Cards, Sponsorship, Public Relations,
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Typesof Research
  • Lecture notes

    Typesof Research

  • A look at the various methods of research e.g. surveys, focus groups, consumer panels, test marketing, interviews, observation and store loyalty cards.
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Distribution
  • Lecture notes

    Distribution

  • A look at the methods of distribution e.g. air, rail, with analysis of each method via advantages and disadvantages.
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Sampling Methods
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    Sampling Methods

  • A look at random sampling, quota sampling, cluster sampling and stratified sampling.
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Primary and Secondary Research
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    Primary and Secondary Research

  • A look at the advantages and disadvantages of primary and secondary research.
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Market Segmentation
  • Lecture notes

    Market Segmentation

  • A look at market segmentation, geographyic segmentation, demographic segmentation, geo-demographic segmentation and market targeting.
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Ansoff Matrix, PESTLE and SWOT
  • Lecture notes

    Ansoff Matrix, PESTLE and SWOT

  • A look at PESTLE, Ansoff and SWOT analysis, along with diagrams and advantages and disavantages.
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Demand and Supply
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    Demand and Supply

  • A summary of supply and demand curves, the conditions of supply and demand. Summary of excess demand and excess supply and its affects on the demand and supply curves. Price Determination.
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Markets
  • Lecture notes

    Markets

  • A look at e-commerce from the business and customer's perspective. Demand and supply including demand and supply curves, with an in-depth explanation of the diagrams. Price Dis-Equilibrium and Price Determination is included. Conditions of Supply and Demand included. Price Elasticity of Demand with formulas is included. Advantages and disadvantages of using price elasticity of demand is included.
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Markets
Market and Market Forces
  • Lecture notes

    Market and Market Forces

  • A look at what is a market, with advantages and disadvantages of a niche and mass market.
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Investment and Productivity
  • Lecture notes

    Investment and Productivity

  • A look at production, what investment will do for a business and economies of scale.
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