Unit AS 1 The Competitive Business

A summary of competition and the role of the competition commission.

A look at what is added value, competitive advantages and what is a good.

A look at quality and its impact on business operations. Quality Control and Quality Assuarances with advantages and disadvantages. A look at balance scorecards. What benefits does high quality have on a business, along with the negatives.

A look at what is quality, how quality is measured and the various standards including: EFQM, ISO 9000 and benchmarking.

A look at an example of a SWOT analysis by using McDonalds.

A look at the 7P's of the marketing mix, including types of pricing, promotion and marketing.

A look at various promotion and advertising methods including, price reductions, discounts, loss leaders, competitions, coupons, free figts, Point of Sale Displays, Loyalty Cards, Sponsorship, Public Relations,

A look at random sampling, quota sampling, cluster sampling and stratified sampling.

A look at the advantages and disadvantages of primary and secondary research.