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Global Marketing notes (1st edition)

Svend Hollensen - ISBN: 9781292100111

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Summary chapter 1, 2, 3, 4, 6 Global Marketing - Hollensen
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Clear summary chapters 1, 2, 3, 4, 6 (35 pages) Global Marketing - Hollensen. Structured/including different tables and figures.

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Global Marketing (Exportmanagement) [Met oefenvragen]
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Samenvatting van het vak exportmanagement (global marketing)

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International Marketing summary
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This summary contains 138 pages and 13 chapters based on the book "GLOBAL MARKETING, SEVENTH EDITION, SVEND HOLLENSEN". Chapters 1,2,4,6,7,8,9,10,11,12,14,15,16,17 are discussed in this summary. The book has 873 pages.

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Global Marketing summary
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Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book. Related to the International Marketing for SMEs module.

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Global Marketing, Svend Hollensen, Seventh Edition
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Summary of PART IV & V of the book: Global Marketing - Seventh Edition by Svend Hollensen. This summary includes the chapters 14, 15, 16, 17, 18 & 19. Samenvatting van DEEL IV & V van het boek: Global Marketing - Zevende editie door Svend Hollensen. Deze samenvatting bevat de hoofdstukken 14, 15, 16, 17, 18 & 19.

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Global Marketing (Hollensen) Chapters 1-8
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Summary of Global Marketing Chapters 1-8 by Hollensen

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Samenvatting STM Blok 1 Leerjaar 2
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Samenvatting van het vak Strategisch Management. Blok 1 Leerjaar 2, opleiding Finance & Control, Avans Hogeschool Den Bosch Alle leerdoelen zijn uitgewerkt in deze samenvatting.

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Fully-approved plan of approach/action IBL
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Complete, approved plan of action for my graduation thesis of the International Business & Languages ​​program. Plan of action is entirely in English. Guidelines for the IBL program from Windesheim have been followed during the writing of this plan of approach / graduation work plan. The thesis itself is an Export plan. Written in March 2018

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  • Other
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Notes All Lectures Exportmanagement @Fontys
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Notes of all lessons from the course Export Management given in the fourth year of the commercial economy course at the Fontys Eindhoven Eindhoven location. The lessons were given in 2018/2019 by teacher Hummelink.

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  • Lecture notes
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  • by jurnesleddens • 
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Summary Export Management
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Summary of Export management with the following subjects: - Globalization - Internationalization - Glocalization - Pro-active & reactive export motives - Internal triggers & external triggers - Export risks - Home country environment - Host country environment - Culture - IMS model - Entry mode selection - Export entry modes - Intermediate export modes - Hierarchical export modes - Piracy - Incoterms

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Summary global marketing - Svend Hollensen (7th edition)
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Extensive and complete summary of chapters 1 t/m 19 of the book global marketing by Svend Hollensen (7th edition). Contains a lot of illustrations and notes from lectures. ISBN of book = 9781292100111

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Summary Export Management (English)
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Summary Exportmangement (English) originally written for the course Commercial Economics, grade 4 at Fontys in Eindhoven. The summary consists of the college slides, relevant images and the book: Global Marketing by Svend Hollensen 7th edition (ISBN 9781292100111), with the chapters: p1.1 t/m 1.6 H2, p6.1 t/m p6.2, H7, H8, H9, H10, H11, H12, p14.4 and p15.6. In the summaries, enumerations have been used as much as possible to easily remember topics. In addition, the summary is provided with more...

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Internationaliseren F&B Jaar 2 Periode 1 (Nederlands vertaald)
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Leerstof internationaliseren C/D cluster Food & Business. De samenvatting bevat zowel Nederlandse als Engelse begrippen, uitgelegd in het Nederlands. Ook de afbeeldingen zijn vertaald naar het Nederlands. Succes!

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  • Summary
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International Marketing summary
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This summary contains 138 pages and 13 chapters based on the book "GLOBAL MARKETING, SEVENTH EDITION, SVEND HOLLENSEN". Chapters 1,2,4,6,7,8,9,10,11,12,14,15,16,17 are discussed in this summary. The book has 873 pages.

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  • Summary
  •  • 138 pages • 
  • by zooliveramiddelkoop • 
  • uploaded  14-01-2019
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i x
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Global Marketing, Svend Hollensen, Seventh Edition
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Summary of PART IV & V of the book: Global Marketing - Seventh Edition by Svend Hollensen. This summary includes the chapters 14, 15, 16, 17, 18 & 19. Samenvatting van DEEL IV & V van het boek: Global Marketing - Zevende editie door Svend Hollensen. Deze samenvatting bevat de hoofdstukken 14, 15, 16, 17, 18 & 19.

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  • Summary
  •  • 38 pages • 
  • by cemre03 • 
  • uploaded  25-10-2019
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Samenvatting STM Blok 1 Leerjaar 2
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Samenvatting van het vak Strategisch Management. Blok 1 Leerjaar 2, opleiding Finance & Control, Avans Hogeschool Den Bosch Alle leerdoelen zijn uitgewerkt in deze samenvatting.

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  • Summary
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  • by mandyremmers • 
  • uploaded  13-10-2019
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Global Marketing Internationalisering
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Samenvatting van internationalisering tentamen 1 jaar 2: H2, H8, H9, H10, H11, H12, H14, H15, H16, H17 en H19.

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Global marketing e-book Svend Hollensen
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e-book

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Marketing summary year 3 based on the book Global Marketing by Svend Hollensen
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detailed summary for year 3 IBL

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Export management H8 tot H13
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Export managements (Global Marketing) 7e editie samenvatting Windesheim International Business and Languages

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  • by sannezheng • 
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Summary Global Marketing

"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing."<u> </u> <u> </u> </p> Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University</p> </p> In this era of increased globalisation, if there’s one textbook that today’s students and tomorrow’s marketers need to read, it’s Svend Hollensen’s world renowned text. For over fifteen years <i>Global Marketing</i> has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.</p> </p> Now into its seventh edition, <i>Global Marketing </i>continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more.</p> It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.</p> </p> "The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen's Global Marketing provides a thorough and comprehensive treatment that delivers on this need."</p> <b>Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK </b> </p> <b> </b> </p> “The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.”</p> <b>Elisabeth Götze, Vienna University of Economics and Business</b> </p> </p> “Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. “</p> <b>Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University</b> </p> </p> <b>Key Features include:</b> </p> <ul> <li>A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process </li> <li>End of part and end of chapter case studies helping students to understand how the theory relates to real world application </li> <li>Video case studies (available at <a href="http://www.pearsoned.co.uk/hollensen" target="_blank">www.pearsoned.co.uk/hollensen</a>), showing how practitioners are using Global Marketing in their work</li> </ul> <b> </b> </p> <b>About the author</b> </p> <b> </b> </p> Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including <i>Marketing Management</i> and <i>Essentials of Global Marketing.</i> </p> </p> <b>Student resources</b> specifically written to complement this textbook are at <a href="http://www.pearsoned.co.uk/hollensen" target="_blank"> <b>www.pearsoned.co.uk/hollensen</b> </a> </p>