Global Marketing notes

IKEA’S Marketing Strategy: Furnishing the World Last document update:   ago

In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.

Summary Global Marketing Last document update:   ago

Summary of the book Global Marketing, written by S. Hollensen. The summary of the 5th edition of the book, ISBN 9780273706786. extract of Global Marketing is written by publisher Student Only and checked completely content.