Stuwie
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Service Encounter and Delivery
This presentation details academic theory and understanding about the service encounter and delivery. It builds upon the work in my previous presentation - The defining characteristics of services
- Presentation
- • 26 pages •
This presentation details academic theory and understanding about the service encounter and delivery. It builds upon the work in my previous presentation - The defining characteristics of services
Distinguishing features of Services
Powerpoint explains the differences between a good and services and the implications that this holds for marketers. Understanding this is an essential foundation for answering any question about marketing services.
- Presentation
- • 17 pages •
Powerpoint explains the differences between a good and services and the implications that this holds for marketers. Understanding this is an essential foundation for answering any question about marketing services.
Writing a business plan as a Dissertation
Nick Kemp running through what a business plan needs to contain when being written for dissertation and the style of writing needed to gain top marks
- Lecture notes
- • 27 pages •
Nick Kemp running through what a business plan needs to contain when being written for dissertation and the style of writing needed to gain top marks