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Lecture notes

Writing a business plan as a Dissertation

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Nick Kemp running through what a business plan needs to contain when being written for dissertation and the style of writing needed to gain top marks

Institution
University Of The West Of England (South West)
Module
Enterprise project










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Institution
University of the West of England (South West)
Study
Business Managment with Marketing
Module
Enterprise project
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Uploaded on
November 5, 2014
Number of pages
27
Written in
2014/2015
Type
Lecture notes
Professor(s)
Nick kemp
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Content preview

UMCD9Q-30-3
Enterprise Project

Writing the Business Plan

Nick Kent

Bristol Business School

, Signposting
• Assessment
• Writing: process / style / credibility
• A generic business plan structure
• Investors’ interests and concerns
• Key questions to think about
• Typical mistakes



2

, Assessment task
• Element A1: Business plan (90% weighting,
submission Thursday 26/3/15, 8000 words)

i) + 10% => 8800

ii) + Appendices

iii) Online submission



3

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