Leeflang Study guides, Revision notes & Summaries

The best complete summary for Market Models for MADS (EBM077A05), it includes: Lectures, Readings & Book Chapters, Weekly Quizzes and 3 Practice Exams. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

Summary of the required readings and articles for the course customer models at the university of Groningen: - Modeling markets by Leeflang et al. (2015): Chapter 1, 2, 8 (p.261-278, 285-288), 9 (p.322-325) - Advanced individual demand models by Fok (2017) - A logit model of brand choice calibrated on scanner data by Guadagni&Little (1983) - The entry strategy of retail firms into transition economies by Gielens et al. (2007) - The impact of instant reward programs and bonus premiums on con...

Crossan , Mary M., and Marina Apaydin (2010), A Multi-Dimensional Framework of Organiza- tional Innovation: A Systematic Review of the Literature, Journal of Management Studies, 47, 6 (September), 1154-1191. Almquist, Eric, John Senior, and Nicolas Bloch (2016), The Elements of Value, Harvard Busi- ness Review, September, 47-53. Poetz, Marion K., and Martin Schreier (2012), The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas?, Journal of ...

Extensive Summary of Lecture 1 and 2 + Modeling Marketing (Chapter 1, 2 and 3) for Market Models (EBM077A05). Check out the complete summary bundle for the best value.

Summary for the course market models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al., which are chapters 1 until 6.3. The summary also includes the required papers: On the use of econometric models for policy simulation in marketing (Franses, 2005) and Scan Pro-The estimation, validation, and use of promotional effects based on scanner data by Witti...

Summary of the required articles/parts of books for the course Data Science Methods for MADS of the University of Groningen. At some points summaries of the reading list are extended with information from the lecture to make explanations more clear. The included articles/parts of books are: - Chapter 11.4 "Evaluation of Statistical Models" (p. 308-320) from Blattberg, R.C., Kim, B.-D., and Neslin, S.A. (2008), "Database Marketing: Analyzing and Managing Customers" Springer, New ...

I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...

Summary with the most important things of the course Market Models. Both lessons and compulsory literature have been covered, as is the book “Modeling Markets”. I used this summary for the exam 2022.

This summary includes all mandatory articles for the course Developing for Markets. The following articles are included: 1.1. A multi-dimensional framework of organizational innovation: a systematic review of the literature Crossan & Apaydin 2010 1.2. The elements of value: measuring – and delivering – what consumers really want Almquist, Senior & Bloch 2016 2.1. Self-reflection and articulated consumer preferences Hauser, Dong & Ding 2013 2.2. The value of crowdsourcing: can users reall...

Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...