International marketing

o Identify the principal managerial issues and policies necessary for success in international marketing. o Examine and evaluate methods of identifying and qualifying market potential in different parts of the world. o Illustrate the nature of overseas distribution systems (including agents and joint- ventures) and demonstrate the marketing implications of differences in culture in consumer behaviour.………….

o Identify the principal managerial issues and policies necessary for success in international marketing. o Examine and evaluate methods of identifying and qualifying market potential in different parts of the world. o Illustrate the nature of overseas distribution systems (including agents and joint- ventures) and demonstrate the marketing implications of differences in culture in consumer behaviour.