University of Plymouth • International Marketing
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Modules International Marketing at University of Plymouth
Notes available for the following courses of International Marketing at University of Plymouth
Latest notes & summaries University of Plymouth • International Marketing
Explain how special events are defined and classified Explain the scope and impact of marketing and events within an organisation Describe the marketing mix and explain its role in a marketing strategy Apply basic event and marketing concepts (e.g., planning, coordinating, staffing, marketing, segmentation, targeting and positioning (STP), risk management, evaluation, etc)
o Identify the principal managerial issues and policies necessary for success in international marketing. o Examine and evaluate methods of identifying and qualifying market potential in different parts of the world. o Illustrate the nature of overseas distribution systems (including agents and joint- ventures) and demonstrate the marketing implications of differences in culture in consumer behaviour.………….
o Identify the principal managerial issues and policies necessary for success in international marketing. o Examine and evaluate methods of identifying and qualifying market potential in different parts of the world. o Illustrate the nature of overseas distribution systems (including agents and joint- ventures) and demonstrate the marketing implications of differences in culture in consumer behaviour.………….
o Identify the principal managerial issues and policies necessary for success in international marketing. o Examine and evaluate methods of identifying and qualifying market potential in different parts of the world. o Illustrate the nature of overseas distribution systems (including agents and joint- ventures) and demonstrate the marketing implications of differences in culture in consumer behaviour.