University of Plymouth

Explain how special events are defined and classified  Explain the scope and impact of marketing and events within an organisation  Describe the marketing mix and explain its role in a marketing strategy  Apply basic event and marketing concepts (e.g., planning, coordinating, staffing, marketing, segmentation, targeting and positioning (STP), risk management, evaluation, etc)

o Identify the principal managerial issues and policies necessary for success in international marketing. o Examine and evaluate methods of identifying and qualifying market potential in different parts of the world. o Illustrate the nature of overseas distribution systems (including agents and joint- ventures) and demonstrate the marketing implications of differences in culture in consumer behaviour.………….

o Identify the principal managerial issues and policies necessary for success in international marketing. o Examine and evaluate methods of identifying and qualifying market potential in different parts of the world. o Illustrate the nature of overseas distribution systems (including agents and joint- ventures) and demonstrate the marketing implications of differences in culture in consumer behaviour.………….

o Identify the principal managerial issues and policies necessary for success in international marketing. o Examine and evaluate methods of identifying and qualifying market potential in different parts of the world. o Illustrate the nature of overseas distribution systems (including agents and joint- ventures) and demonstrate the marketing implications of differences in culture in consumer behaviour.

This includes a combination of standard lecture notes and additional reading. The notes cover topics such as models of persuasion including the elaboration likelihood model with critical evaluation, the 'who says what to whom' model (Fiske and Taylor, 2013), the role of affect (fear, sex and violence in advertising), and regulatory defences against advertising.

This contains a mixture of notes taken in lectures and additional reading that I completed. These notes outline types of memory, theories explaining our memory systems including dual process theory, types of priming (perceptual and conceptual), false memories, processing fluency of beauty, and cognition and emotion. With studying these notes alone I achieved a 68% mark in my exam for the relevant question.

This contains a combination of lecture notes and additional reading outlining the various characteristics of Autism with experimental evidence, the ways of assessing functionality, and also the theories surrounding Autism. From just learning these revision notes I achieved 68% in my exam.

A detailed mindmap of pathogenic bacteria; Microbiology Revision notes; Pathogenic bacteria revision notes