Southwark College, Bermondsey • BTEC Business Diploma Level 3

For D1, the learner has to evaluate the appropriateness of information used to make important strategic decisions. They could look at marketing decisions made in an organisation and evaluate whether the information used to make these decisions was appropriate. Similarly, financial performance of the company can lead to strategic decisions being made. The learner should evaluate at least two sets of information which have been used to make strategic decisions.

For P5, learners need to explain the legal and ethical issues relating to the use of business information. Learners can use the same business, organisation or any other organisation, especially if it is difficult to obtain the necessary information. Learners need to try and obtain the business organisation’s policies on ethical issues in relation to business information and explain how that organisation complies with their legal obligations.

For P6 learners look at the globalisation challenges facing a business that decides to embark on internet marketing as a promotional tool.

For P2, learners should describe clearly how businesses use internet marketing for example to advertise last minute promotions.

For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building.

D2 requires learners to evaluate the effectiveness of business information and its communication as key contributors to the success of a business organisation. Learners need to use illustrative examples as part of their evaluation and should be encouraged to investigate organisations who have excellent communication and information management systems. Comparisons can then be made with the situation in the organisation that they have studied.

For P4, learners will evaluate existing corporate communications for a product or service.

For M2 learners are asked to analyse how internet marketing has created new business opportunities and presented new challenges for a selected business, including their customers.