Unit 12

For P6 learners look at the globalisation challenges facing a business that decides to embark on internet marketing as a promotional tool.

For P2, learners should describe clearly how businesses use internet marketing for example to advertise last minute promotions.

For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building.

For M2 learners are asked to analyse how internet marketing has created new business opportunities and presented new challenges for a selected business, including their customers.