Ithaca College

One of the most lucrative and successful marketing strategies in the modern business world is the college sports sector. The innovative idea of using players as billboard to promote a company’s product is not necessarily a new one, but an idea that is gaining more and more attention. Recently, executives from a global athletic apparel company who had jumped on the bandwagon for college exposure, Adidas, were found to have allegedly hid player payments through phony accounting. Once these alleg...

The Olympic games were created in Ancient Greece as a time to set aside politics, religious issues, and differences in order to create a just platform for athletes to compete at. Today, these ideas are represented in the symbol of the Olympics. The Olympic flame is started by runners carrying a burning torch from the fire of the Temple of Zeus in Olympia and ends in the hosting country. Each athlete is bestowed with the highest honor and competitors play on a world stage, aside from differences....

In the sphere of advertising and marketing, it is interesting that a happy customer will tell three peers, but an angry customer has the ability to tell 3000. Whenever a individuals type in ‘Tiger Woods', into Google, the phrase is followed by ‘wife’, ‘schedule’, ‘kids’, children, and net worth. Not one term is specifically linked to the one attribute that is responsible for most of his success: Golf. The man that became known as one of the best golfers in history, gaining million...

The human brain, despite its massive power, is relatively fragile when under constant attack from trauma. This trauma, known as Chronic Traumatic Encephalopathy (CTE), is a progressive brain disease that is a result of repetitive sub-concussive head hits. These hits, while only keeping athletes out for a couple weeks with the diagnosis of a ‘concussion’, have nasty effects that only progress over time. This disease attacks the brain and causes serious health issues like dementia, violent moo...