Birmingham City University (BCU) • Marketing, Advertising and Public Relations
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Modules Marketing, Advertising and Public Relations at Birmingham City University (BCU)
Notes available for the following courses of Marketing, Advertising and Public Relations at Birmingham City University (BCU)
Latest notes & summaries Birmingham City University (BCU) • Marketing, Advertising and Public Relations
An in-depth business dissertation titled The Impact of Social Media on Consumer Behaviour. Study received first class honours.
An undergraduate business dissertation proposal, for the study titled The Impact of Social Media on Consumer Behaviour
Introduction to Marketing Communications, including the Communications Mix
An introduction to marketing communications, including the communications mix
This document is an introduction to buyer behaviour. It includes transactional marketing, relationship marketing, psychology of customers, purchase motivations, personality theories and more.
An introduction to the marketing mix (the 7P's)
An introduction to marketing research
An introduction to the segmentation, targeting and positioning (STP) model
An introduction to not-for-profit marketing
An introduction to marketing metrics and KPI's