Unit 9 - Creative Product Promotion

All Chapters Testbank 1 Chapter 1 – Defining Marketing for the Twenty-First Century True/False Questions 1. Consumers today have greater ease in interacting and placing and receiving orders than ever before. True (easy) p. 2 2. Because of the digital revolution, customers can easily compare notes with other shoppers when considering a major purchase. True (moderate) p. 2 3. The Internet allows companies to do consumer research online. True (easy) p. 3 4. The computer metamarket consis...

CIS720 Exam 2 Questions and answers 1. means the project’s processes and products meet written specifications. a. Conformance to requirements c. Project feasibility b. Fitness for use d. Benchmarking 2. means that a product can be used as it was intended. a. Conformance to requirements c. Critical chain scheduling b. Fitness for use d. Free slack 3. Process improvement plan, quality metrics, and quality checklists are the outputs of the process of project quality management. a. controlling qua...

CIS720 Exam 2 Questions and answers 1. means the project’s processes and products meet written specifications. a. Conformance to requirements c. Project feasibility b. Fitness for use d. Benchmarking 2. means that a product can be used as it was intended. a. Conformance to requirements c. Critical chain scheduling b. Fitness for use d. Free slack 3. Process improvement plan, quality metrics, and quality checklists are the outputs of the process of project quality management. a. controlling qua...

CIS720 Exam 2 Questions and answers 1. means the project’s processes and products meet written specifications. a. Conformance to requirements c. Project feasibility b. Fitness for use d. Benchmarking 2. means that a product can be used as it was intended. a. Conformance to requirements c. Critical chain scheduling b. Fitness for use d. Free slack 3. Process improvement plan, quality metrics, and quality checklists are the outputs of the process of project quality management. ...

M3 provide a rationale for a promotional campaign. D1 evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation

P2 explain the role of promotion within the marketing mix for a selected product/service

P3 explain the role of advertising agencies in the development of a successful promotional campaign M2 explain the advantages and disadvantages of using professional agencies in ensuring promotional success

P4 explain the reasons behind the choice of media in a successful promotional campaign D2 evaluate an existing, national marketing campaign.

P5 design a promotional campaign for a given product/ service to meet the needs of a campaign/creative brief.

Unit 9