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Services Marketing notes (1st edition)

Alan Wilson, Valarie A. Zeithaml - ISBN: 9780077169312

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View all 32 revision notes of Services Marketing, written by Alan Wilson, Valarie A. Zeithaml. All Services Marketing notes, summaries, flashcards and study guides are written by fellow students or tutors. Get yourself a Services Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

Best selling Services Marketing notes

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Service Marketing - Book Notes
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These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...

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  •  • 23 pages • 
  • by MichaelSerbanescu • 
  • uploaded  13-01-2020
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Company Service Insights (CSI)
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Summary of the 3rd year course Company Service Insights (CSI). Summary of the book 'Services Marketing Integrating Customer Focus Across The Firm', chapters; 1, 5, 8, 9 and 10 Summary of all the lectures and seminars Q&A Example Exam Questions.

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Samenvatting Services Marketing, ISBN: 9780077169312 Servicesmarketing
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Een Nederlandse samenvatting van het boek Services Marketing van Wilson van de hoofdstukken 1, 2, 3, 4, 5, 10, 11, 12, 13, 14 en 15. Deze samenvatting bevat ook relevante modellen, tabellen en afbeeldingen uit het boek.

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  •  • 60 pages • 
  • by KM0905 • 
  • uploaded  07-04-2021
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Samenvatting Papers Services Marketing
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Samenvatting van de papers voor het vak Services Marketing aan Tilburg University, Pre-master Marketing Management. Deze papers komen terug in het tentamen!

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  •  • 8 pages • 
  • by Marlieee • 
  • uploaded  09-11-2018
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Services Marketing Chapter 1 t/m 8 and Chapter 15
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Summary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.

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  •  • 30 pages • 
  • by Marlieee • 
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Samenvatting volledig uitgewerkte Lectures, Papers en Boek van Service Marketing (Pre-master, Hans Haans)
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Deze samenvatting bevat: Volledig uitgeschreven lectures van Services Marketing (Dmv beluisteren van opnames). Praat mnr. Haans te snel en heb je dingen gemist? Hier staat het allemaal erin, inclusief zijn voorbeelden. Elke punten in de powerpoints zijn uitgelegd en de modellen worden ook gebruikt. Ook de papers zijn uitgewerkt en belangrijke dingen uit het boek zijn meegenomen. Samenvatting is in het Nederlands en in het Engels. Let op! Niet alle lectures en papers zitten erin, maar de lectur...

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  •  • 57 pages • 
  • by zombiedrool • 
  • uploaded  20-12-2018
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Newest Services Marketing summaries

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Samenvatting boek Services Marketing - NL
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Dit is een Nederlandse samenvatting van het boek ''services marketing'' van de hoofdstukken 1, 5, 8, 9 en 10. Een duidelijke samenvatting met foto's en modellen om het leren makkelijker te maken.

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  •  • 20 pages • 
  • by jessicaoosterwijk • 
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Services marketing lessen Hans Haans
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Deze samenvatting bevat alle lectures van Hans Haans (Pre-master Marketing Management aan Tilburg University) van het schooljaar 2018 inclusief belangrijke aspecten uit het boek. De samenvatting is geheel in het Nederlands geschreven.

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  • Summary
  •  • 54 pages • 
  • by Marlieee • 
  • uploaded  01-11-2018
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Service Marketing - Book Notes
(2)
£5.70
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These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...

i See more info x
  • Summary
  •  • 23 pages • 
  • by MichaelSerbanescu • 
  • uploaded  13-01-2020
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i x
document-image
Samenvatting Papers Services Marketing
(0)
£4.39
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Samenvatting van de papers voor het vak Services Marketing aan Tilburg University, Pre-master Marketing Management. Deze papers komen terug in het tentamen!

i See more info x
  • Summary
  •  • 8 pages • 
  • by Marlieee • 
  • uploaded  09-11-2018
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i x
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Services Marketing Chapter 1 t/m 8 and Chapter 15
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£3.95
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Summary of the book Services Marketing including examples. Summary was written in the school year 2018/2019 for the course Services Marketing, Pre-Master Marketing Management at Tilburg University.

i See more info x
  • Summary
  •  • 30 pages • 
  • by Marlieee • 
  • uploaded  09-11-2018
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i x
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Samenvatting volledig uitgewerkte Lectures, Papers en Boek van Service Marketing (Pre-master, Hans Haans)
(0)
£4.83
2x  sold

Deze samenvatting bevat: Volledig uitgeschreven lectures van Services Marketing (Dmv beluisteren van opnames). Praat mnr. Haans te snel en heb je dingen gemist? Hier staat het allemaal erin, inclusief zijn voorbeelden. Elke punten in de powerpoints zijn uitgelegd en de modellen worden ook gebruikt. Ook de papers zijn uitgewerkt en belangrijke dingen uit het boek zijn meegenomen. Samenvatting is in het Nederlands en in het Engels. Let op! Niet alle lectures en papers zitten erin, maar de lectur...

i See more info x
  • Summary
  •  • 57 pages • 
  • by zombiedrool • 
  • uploaded  20-12-2018
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i x
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Lectures Operation Management
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Summary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.

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  •  • 73 pages • 
  • by xevakoper • 
  • uploaded  22-11-2019
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Summary Services Marketing

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field; Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships; and, New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner.