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Marketing notes (1st edition)
Gary Armstrong, Marc Oliver Opresnik - ISBN: 9781292146508
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View all 35 revision notes of Marketing, written by Gary Armstrong, Marc Oliver Opresnik. All Marketing notes, summaries, flashcards and study guides are written by fellow students or tutors. Get yourself a Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value
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- • 6 pages •
Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value
Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies
- Summary
- • 4 pages •
Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies
Summary chapter 3, images from the book are included.
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- • 2 pages •
Summary chapter 3, images from the book are included.
Summary of Chapter 1
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Summary Marketing - An Introduction Chapter 1 Hanzehogeschool Groningen
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Summary Marketing - An Introduction Chapter 1 Hanzehogeschool Groningen
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This is a summary of the book Marketing Management course within the specialization of Law and Business Administration and minor in Business Administration from Leiden University. It concerns the chapters 1, 3, 5 t / m 7, 9, 10, 12 & 14
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- • 57 pages •
This is a summary of the book Marketing Management course within the specialization of Law and Business Administration and minor in Business Administration from Leiden University. It concerns the chapters 1, 3, 5 t / m 7, 9, 10, 12 & 14
Summary chapter 3, images from the book are included.
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- • 2 pages •
Summary chapter 3, images from the book are included.
Summary of Chapter 1. Images from the book included.
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Summary of Chapter 1. Images from the book included.
Summary of chapter 2
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Summary of Chapter 1
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