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Marketing Management notes (15th edition)
Philip Kotler, Kevin Lane Keller - ISBN: 9781292092621
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View all 55 revision notes of Marketing Management, written by Philip Kotler, Kevin Lane Keller. All Marketing Management notes, summaries, flashcards and study guides are written by fellow students or tutors. Get yourself a Marketing Management summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Management notes
Summary of lectures / powerpoints included (mandatory) complement the book.
- Summary
- • 41 pages •
Summary of lectures / powerpoints included (mandatory) complement the book.
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
- Exam (elaborations)
- • 207 pages •
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
Includes the summary of Marketing Management book and other course material. Could be used instead of the book, as it is a broad summary. 
 
Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22
- Summary
- • 82 pages •
Includes the summary of Marketing Management book and other course material. Could be used instead of the book, as it is a broad summary. 
 
Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22
Lectures and Chapters from the book => everything you have to know for your examination!

My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
- Summary
- • 154 pages •
Lectures and Chapters from the book => everything you have to know for your examination!

My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case.
The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...
- Summary
- • 28 pages •
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case.
The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...
Marketing (Management) - Article overview
- Summary
- • 23 pages •
Marketing (Management) - Article overview
Most information is written in English, but take into account quite a few information is written in Dutch also. 

The document is made in the academic year of 2017/2018 and based on the information given in the lectures in the field of Marketing. It contains 17 pages of notes.
- Summary
- • 17 pages •
Most information is written in English, but take into account quite a few information is written in Dutch also. 

The document is made in the academic year of 2017/2018 and based on the information given in the lectures in the field of Marketing. It contains 17 pages of notes.
Summary of Marketing management (Kotler & Keller, 15e edition) of the course Marketing
- Summary
- • 27 pages •
Summary of Marketing management (Kotler & Keller, 15e edition) of the course Marketing
this lecture notes useful for BBA or MBA students studying marketing management, gives basic understanding of marketing concepts
- Lecture notes
- • 8 pages •
this lecture notes useful for BBA or MBA students studying marketing management, gives basic understanding of marketing concepts
Samenvatting Marketing 2. Voor Saxion Hogescholen, Hotel Management
- Summary
- • 21 pages •
Samenvatting Marketing 2. Voor Saxion Hogescholen, Hotel Management
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Newest Marketing Management summaries
COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, 
 NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.
- Summary
- • 63 pages •
COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, 
 NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.
H1 tot 22. Kottler Keller. Marketing Management. 15th edition. Pearson. Useful for the study Business and Consumer Sciences at Wageningen University. Also including images to better understand the theory!
- Summary
- • 104 pages •
H1 tot 22. Kottler Keller. Marketing Management. 15th edition. Pearson. Useful for the study Business and Consumer Sciences at Wageningen University. Also including images to better understand the theory!
Het document bestaat uit onderdelen die belangrijk zijn voor het tentamen. Daarbij wordt vermeld op welke pagina dit te vinden is in het bijbehorende boek.
- Other
- • 5 pages •
Het document bestaat uit onderdelen die belangrijk zijn voor het tentamen. Daarbij wordt vermeld op welke pagina dit te vinden is in het bijbehorende boek.
BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
- Summary
- • 95 pages •
BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
Marketing (Management) - Article overview
- Summary
- • 23 pages •
Marketing (Management) - Article overview
Summary of Marketing management (Kotler & Keller, 15e edition) of the course Marketing
- Summary
- • 27 pages •
Summary of Marketing management (Kotler & Keller, 15e edition) of the course Marketing
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

Option 3: Best Buy 

1. What were the keys to Best Buy’s success? How have they differentiated themselves?

2. What pricing model has Best Buy adopted?

3. What are the challenges it faces in today’s retail environment from both ...
- Case
- • 5 pages •
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

Option 3: Best Buy 

1. What were the keys to Best Buy’s success? How have they differentiated themselves?

2. What pricing model has Best Buy adopted?

3. What are the challenges it faces in today’s retail environment from both ...
Marketing (management) - Summary final exam
- Summary
- • 10 pages •
Marketing (management) - Summary final exam
Samenvatting Marketing 2. Voor Saxion Hogescholen, Hotel Management
- Summary
- • 21 pages •
Samenvatting Marketing 2. Voor Saxion Hogescholen, Hotel Management
Summary of the book Marketing Management. Summary of the book definitions. Furthermore, there are also practice questions in the summary.
- Summary
- • 56 pages •
Summary of the book Marketing Management. Summary of the book definitions. Furthermore, there are also practice questions in the summary.
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