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Consumer Behaviour notes (2nd edition)
Leslie Kanuk, Havard Hansen - ISBN: 9780273736950
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View all 25 revision notes of Consumer Behaviour, written by Leslie Kanuk, Havard Hansen. All Consumer Behaviour notes, summaries, flashcards and study guides are written by fellow students or tutors. Get yourself a Consumer Behaviour summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Consumer Behaviour notes
Summary of the book "Consumer Behaviour - A European Outlook" (Second Edition) (ISBN 9780273736950) by Leon G. Schiffman, Lesie Lazar Kanuk and Havard Hansen, all chapters summarized
- Summary
- • 84 pages •
Summary of the book "Consumer Behaviour - A European Outlook" (Second Edition) (ISBN 9780273736950) by Leon G. Schiffman, Lesie Lazar Kanuk and Havard Hansen, all chapters summarized
Summary of the entire book, chapter 1 / m 15 (Chapter 16 is merely 2 p. Of the book). With examples and clear explanations.
- Summary
- • 45 pages •
Summary of the entire book, chapter 1 / m 15 (Chapter 16 is merely 2 p. Of the book). With examples and clear explanations.
Elaborate summary, includes many examples of the provided theories. Students are expected to be able to give these examples, compare them, and contrast them. My score was a 10.0/10.0
- Summary
- • 36 pages •
Elaborate summary, includes many examples of the provided theories. Students are expected to be able to give these examples, compare them, and contrast them. My score was a 10.0/10.0
All the chapters covered by the examination material are very detailed report. Everything is clearly structured, making it very readable. In addition, all checked by a second person. This is THE summary!
- Summary
- • 57 pages •
All the chapters covered by the examination material are very detailed report. Everything is clearly structured, making it very readable. In addition, all checked by a second person. This is THE summary!
Hereby I present my summary to the Consumer behavior and branding field, the summary is described in English and contains many large pictures.
- Summary
- • 34 pages •
Hereby I present my summary to the Consumer behavior and branding field, the summary is described in English and contains many large pictures.
English summery, consist of:
* Book 1: Consumer behaviour: A european outlook 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,8,9,10,11,13)
* Book 2: Strategic brand management: A european perspective 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,13)
* Article 1: Cialdini's six principles of influence
- Summary
- • 13 pages •
English summery, consist of:
* Book 1: Consumer behaviour: A european outlook 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,8,9,10,11,13)
* Book 2: Strategic brand management: A european perspective 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,13)
* Article 1: Cialdini's six principles of influence
Industrial Psychology 224 (Consumer Psychology), 
typed summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" 
by authors Schiffman & Kanuk
For chapters 8-16, needed for the exam

Summaries are VERY neat & thorough!

- Summary
- • 66 pages •
Industrial Psychology 224 (Consumer Psychology), 
typed summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" 
by authors Schiffman & Kanuk
For chapters 8-16, needed for the exam

Summaries are VERY neat & thorough!

A useful and clear summary of 31 pages. Summarizes: 1,3,4,8,2,7,9,15,16.
- Summary
- • 31 pages •
A useful and clear summary of 31 pages. Summarizes: 1,3,4,8,2,7,9,15,16.
Note: does not include all the chapters of the book, and contains PowerPoint slides on Branding.
- Summary
- • 37 pages •
Note: does not include all the chapters of the book, and contains PowerPoint slides on Branding.
MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)
- Exam (elaborations)
- • 8 pages •
MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)
Do you have documents that match this book? Sell them and earn money with your knowledge!
Newest Consumer Behaviour summaries
MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)
- Exam (elaborations)
- • 8 pages •
MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)
The summary inlcudes all relevant chapters of the book and includes relevant papers that were covered as additional exam material
- Summary
- • 32 pages •
The summary inlcudes all relevant chapters of the book and includes relevant papers that were covered as additional exam material
Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. 
Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
- Summary
- • 16 pages •
Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. 
Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
-- grade for exam: 7.3--
Samenvatting "Consumer Behaviour" voor het vak Consumer Behaviour & Branding
Titel boek: Consumer Behaviour: A European Outlook
Auteur: Leon G. Schiffman; Leslie Kanuk; Havard Hansen
- Summary
- • 13 pages •
-- grade for exam: 7.3--
Samenvatting "Consumer Behaviour" voor het vak Consumer Behaviour & Branding
Titel boek: Consumer Behaviour: A European Outlook
Auteur: Leon G. Schiffman; Leslie Kanuk; Havard Hansen
Samenvatting / Summary Consumer Behaviour and Branding. Derde jaar International Businesss and Mangagement Studies, Marketing Specialisatie. Book: Consumer Behaviour; A European Outlook (second edition). Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen
- Summary
- • 29 pages •
Samenvatting / Summary Consumer Behaviour and Branding. Derde jaar International Businesss and Mangagement Studies, Marketing Specialisatie. Book: Consumer Behaviour; A European Outlook (second edition). Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen
These Industrial Psychology notes (45 pages) provide in depth summaries on consumer behavior and attitude formation and change, the Consumer Research Process, marketing strategies, cultural influences on consumers, the Diffusion of Innovativeness Process and consumer decision making.
- Summary
- • 45 pages •
These Industrial Psychology notes (45 pages) provide in depth summaries on consumer behavior and attitude formation and change, the Consumer Research Process, marketing strategies, cultural influences on consumers, the Diffusion of Innovativeness Process and consumer decision making.
MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)
- Exam (elaborations)
- • 8 pages •
MNM2605 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)
Summary for course Buying Behavior and Innovation (1ZV20): summary of Consumer behavior: A European outlook (second edition) including additional information from the lecture slides.
- Summary
- • 46 pages •
Summary for course Buying Behavior and Innovation (1ZV20): summary of Consumer behavior: A European outlook (second edition) including additional information from the lecture slides.
This list of concepts contains all relevant terms in alphabetical order. The terms are defined as described in the book.
- Summary
- • 15 pages •
This list of concepts contains all relevant terms in alphabetical order. The terms are defined as described in the book.
Summary of all the lecture notes and book chapters needed to pass the exam
- Summary
- • 37 pages •
Summary of all the lecture notes and book chapters needed to pass the exam
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