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Leadership Underperformance in Volkswagen
Research and analysis of Volkswagen Group and issues causing underperformance.
- Case
- • 10 pages •
Research and analysis of Volkswagen Group and issues causing underperformance.
Financial Report
In this report I will be discussing various options of how Sportslux should operate their finances throughout the year. I will be explaining the most effective ways of buying or leasing the machines, manufacturing or producing the products. This report will be backed up by calculations which are taking everything into consideration.
- Case
- • 15 pages •
In this report I will be discussing various options of how Sportslux should operate their finances throughout the year. I will be explaining the most effective ways of buying or leasing the machines, manufacturing or producing the products. This report will be backed up by calculations which are taking everything into consideration.
Economics Essay
Q1. When share prices move upwards on the stock market, people will tend to start buying them. When share prices move downwards, people often choose to sell them. Illustrate and explain these two ideas using appropriate demand and supply diagrams. Q3. Discuss the proposition that perfect competition is always in the consumer’s best interest. Q5. A firm observes that both its short-run and its long-run average cost curves are U shaped. Explain why the reasons for this are quite different in t...
- Essay
- • 9 pages •
Q1. When share prices move upwards on the stock market, people will tend to start buying them. When share prices move downwards, people often choose to sell them. Illustrate and explain these two ideas using appropriate demand and supply diagrams. Q3. Discuss the proposition that perfect competition is always in the consumer’s best interest. Q5. A firm observes that both its short-run and its long-run average cost curves are U shaped. Explain why the reasons for this are quite different in t...
Scenario discussion
We will be discussing what is leadership and trust, and also individual behaviour. In this we will explain the concept of each topic and scenarios based around it. How those issues are affecting management of the company.
- Presentation
- • 9 pages •
We will be discussing what is leadership and trust, and also individual behaviour. In this we will explain the concept of each topic and scenarios based around it. How those issues are affecting management of the company.
Describe the promotional mix used by two selected organisations for a selected product/service Task 1
The Marketing Manager has asked you to explore 2 current or recent promotional campaigns which will provide management with an insight into how promotional activities can be used by a business to achieve their overall marketing objectives. Carry out research into 2 recent or current promotional campaigns used by other organisations, one campaign for a product, the second for a service. Prepare a report for the management team: • Describe how the promotional campaign is one element of the ma...
- Essay
- • 10 pages •
The Marketing Manager has asked you to explore 2 current or recent promotional campaigns which will provide management with an insight into how promotional activities can be used by a business to achieve their overall marketing objectives. Carry out research into 2 recent or current promotional campaigns used by other organisations, one campaign for a product, the second for a service. Prepare a report for the management team: • Describe how the promotional campaign is one element of the ma...
Explain the role of advertising agencies in the development of a successful promotional campaign Task 3
The Marketing Department in Nutri-Foods Ltd consists of only 4 members of staff. The management team is anxious to get their promotional campaign under way soon. You feel that it may be necessary to engage an advertising agency to assist with this. You have been asked to make a presentation to management which will explain the role of an advertising agency. To help you in this task you will also need to carry out research into a recent or current national marketing campaign. Prepare a re...
- Essay
- • 9 pages •
The Marketing Department in Nutri-Foods Ltd consists of only 4 members of staff. The management team is anxious to get their promotional campaign under way soon. You feel that it may be necessary to engage an advertising agency to assist with this. You have been asked to make a presentation to management which will explain the role of an advertising agency. To help you in this task you will also need to carry out research into a recent or current national marketing campaign. Prepare a re...
Task 4 Creative Product Promotion Unit 9
Explain, using slide notes, why your promotional campaign will be a success and show how it meets the requirements of the Campaign Brief.
- Presentation
- • 10 pages •
Explain, using slide notes, why your promotional campaign will be a success and show how it meets the requirements of the Campaign Brief.
Task 2 Creative Product Promotion Unit 9
For one of the promotional campaigns used in Task 1, prepare a report for the management team: • Describe the marketing objectives of the organisation in relation to the promotional campaign. • Explain the role of promotion within the marketing mix for this campaign. • Explain how the promotional activities are integrated with the rest of the elements of the extended marketing mix to allow the organisation to achieve its marketing aims and objectives. Remember to consider all relevant ...
- Essay
- • 11 pages •
For one of the promotional campaigns used in Task 1, prepare a report for the management team: • Describe the marketing objectives of the organisation in relation to the promotional campaign. • Explain the role of promotion within the marketing mix for this campaign. • Explain how the promotional activities are integrated with the rest of the elements of the extended marketing mix to allow the organisation to achieve its marketing aims and objectives. Remember to consider all relevant ...
Design a Creative Brief which will meet the requirements of management’s Campaign Brief Task 4
Design a Creative Brief which will meet the requirements of management’s Campaign Brief. Present your ideas to the management team as a PowerPoint presentation which shows your o campaign objectives o campaign tactics • reach given target group; • selection of appropriate media; • selection or design of suitable promotional materials/images; • text and script according to media type; • target audience; • objectives; • budget; • selection of images e.g. colour, impac...
- Essay
- • 1 pages •
Design a Creative Brief which will meet the requirements of management’s Campaign Brief. Present your ideas to the management team as a PowerPoint presentation which shows your o campaign objectives o campaign tactics • reach given target group; • selection of appropriate media; • selection or design of suitable promotional materials/images; • text and script according to media type; • target audience; • objectives; • budget; • selection of images e.g. colour, impac...
Unit 3 Introduction to Marketing | Task 2 P2
Unit 3 Introduction to Marketing | Task 1 P1, M1
Unit 3 Introduction to Marketing | Task 5 P5
Unit 3 Introduction to Marketing | Task 5 P5
Unit 3 Introduction to Marketing | Task 2 P2