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Marketing mix case study - Dove vs Sure
The current paper aims to explore and compare the marketing mix elements for two competitive brands – Dove and Sure, focusing on their deodorant products for women segment. The paper is focused on comparing the approaches of the brands regarding target market and marketing mix decisions. Word count: 1,558 words
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- Essay
- • 12 pages •
The current paper aims to explore and compare the marketing mix elements for two competitive brands – Dove and Sure, focusing on their deodorant products for women segment. The paper is focused on comparing the approaches of the brands regarding target market and marketing mix decisions. Word count: 1,558 words
Environmental Management Disclosure in UK Mining Industry
The essay discusses environmental management disclosure with reference to relevant theoretical models (sustainable development, business ecosystem value creation, sustainability reporting), UK mining industry, UN sustainable development goals and two big players on the market - Hochschild Mining and Centamin. Word count: 1,996 words
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- Essay
- • 13 pages •
The essay discusses environmental management disclosure with reference to relevant theoretical models (sustainable development, business ecosystem value creation, sustainability reporting), UK mining industry, UN sustainable development goals and two big players on the market - Hochschild Mining and Centamin. Word count: 1,996 words
Strategic management perspectives in the context of automobile industry
The essay replies to the following questions from the assignment brief: Question A: 1. Was there a first mover advantage in the electric automobile industry? Why or why not? 2i) With reference to the Industry Life cycle model, analyse the evolution of the electric automobile industry. 2ii) How well do you think the Industry Life Cycle model explains what is happening in an industry such as the generic automobile industry? Justify your evaluation by considering what is well explained ...
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- Essay
- • 16 pages •
The essay replies to the following questions from the assignment brief: Question A: 1. Was there a first mover advantage in the electric automobile industry? Why or why not? 2i) With reference to the Industry Life cycle model, analyse the evolution of the electric automobile industry. 2ii) How well do you think the Industry Life Cycle model explains what is happening in an industry such as the generic automobile industry? Justify your evaluation by considering what is well explained ...
No Plan B for Climate Action as There is No Planet B
The essay explores sustainability disclosure and reporting with reference to theoretical models, UN Sustainable Development Goals, UK aviation industry and the practices of two of the main players on the market - EasyJet and WizzAir. Word count: 2,050 words
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- Essay
- • 11 pages •
The essay explores sustainability disclosure and reporting with reference to theoretical models, UN Sustainable Development Goals, UK aviation industry and the practices of two of the main players on the market - EasyJet and WizzAir. Word count: 2,050 words
Marketing mix case study - Lucozade vs. Red Bull
The current paper explored the energy drink market in UK and conducts a comparative analysis of the marketing strategies of its two main players – Red Bull and Lucozade. The paper is focused on comparing the approaches of the brands regarding target market and marketing mix decisions. The analysis has revealed that Lucozade’s strategy is more focused on addressing the healthier nutrition of its products, as well as its price advantage, while Red Bull relies more on distinction, quality and i...
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- Essay
- • 10 pages •
The current paper explored the energy drink market in UK and conducts a comparative analysis of the marketing strategies of its two main players – Red Bull and Lucozade. The paper is focused on comparing the approaches of the brands regarding target market and marketing mix decisions. The analysis has revealed that Lucozade’s strategy is more focused on addressing the healthier nutrition of its products, as well as its price advantage, while Red Bull relies more on distinction, quality and i...
Marketing mix case study - Dove vs Sure
Marketing mix case study - Lucozade vs. Red Bull
Marketing mix case study - Dove vs Sure
Marketing mix case study - Lucozade vs. Red Bull
Marketing mix case study - Lucozade vs. Red Bull