Product diversification Study guides, Revision notes & Summaries

BCG Growth-Share Matrix correct answers Cash Cow - High market share, low market Growth Stars - High market share, high market growth ?'s - High market growth, Low market share Dog - Low market growth, low market share Corporate Strategy correct answers Asks the question - What businesses should we be in? Strategic Business Unit Strategy correct answers Asks - How do we compete effectively against the competitors? Functional Strategy correct answers strategy by which managers in spec...

Activity-Based costing (ABC) Ans: A method of cost accounting designed to identify streams of activity and then to allocate costs across particular business processes according to the mount of time employees devote to particular activities Adapters Ans: Companies that take the current industry structure and its evolution as givens, and choose where to compete. Adverse impact Ans: When a seemingly neutral employment practice has a disproportionately negative effect on a protected group. Ad...

QUESTION 1: COST CLASSIFICATION & BEHAVIOUR; BUDGETING & PLANNING; ADVANCED CVP ANALYSIS; STANDARD COSTING; TRANSFER PRICING; DIRECT - & ABSORPTION COSTING; PERFORMANCE MANAGEMENT; RELEVANT DECISION – MAKING – OPTIMISATION & ETHICAL, SOCIAL & OTHER RELATED MATTERS (a) Costs that are included in PW`s other direct variable manufacturing costs (DVMC) Metal body shells: Electrical wiring including entertainment centres Seats Engine These costs can be traced to the...

BCG Growth Model correct answers Stars, Cash cows, question marks, dogs Path to Profitability correct answers Marketing Environment, Marketing mix, capture value, profits Brand Champions/Love Group correct answers The group that supports your company and the products in it Product Market Expansion Matrix correct answers Market Penetration, Product Development, Market Development, Diversification Market Penetration correct answers existing products, existing markets Product Develop...

what is the goal of all businesses correct answers survival *we ensure this by being profitable *we make a profit by generating more revenue than costs incurred what is the goal of marketing correct answers to raise revenues, or at an even more basic level, market share market share correct answers is always expressed as a percentage and is used to monitor growth market share = (our sales in x product category) / (total industry sales in product category x) how do we raise market sh...

MARK3000 UGA MCMANUS FINAL EXAM QUESTIONS & ANSWERS Portfolio Analysis indicates which is appropriate - Correct ️️ - growth or consolidation (different methods of growth/consolidation exist) Growth Strategies - Correct ️️ market penetration, market development, product development, diversification Ways to Consolidate - Correct ️️ Harvesting: cut back on resources devoted to product/market Divestment: eliminate entire product line or division Framework for Ethical Decision Maki...

What is a new company entering an established industry with groundbreaking ideas or products known as? - Disruption What is a key factor for product success when a company releases a product that creates a new product category? - Consumer education What is the riskiest growth strategy for a company according to the Ansoff Matrix? - Diversification Which growth strategy in the Ansoff Matrix is represented when a company develops a new product for a new market? - Product diversification Wha...

BSG Exam 2 (Answered) Complete Solution Verified 2022 The advantages of a centralized organization structure include Reduced potential for conflicting actions and decisions on the part of lower-level personnel, facilitation of strong top management leadership in crisis situations, and tight control by the manager in charge-it is easy to know who is accountable when things do not go well One of the disadvantages of a decentralized structure featuring employee empowerment is A loss of "full...

ETS MFT BUSINESS EXAM The principal difference between variable costing and absorption costing centers on: a) whether variable manufacturing costs should be included as product costs b) whether fixed manufacturing costs should be included as product costs c) whether fixed manufacturing costs and fixed selling and administrative costs should be included as product costs d) none of these. General Bikes is debating which marketing research options to employ. The traditional p...

Market Product Strategies ANSWER: Market Penetration Product Development Market Development Diversification Market Penetration ANSWER: selling MORE products in EXISTING markets Product Development ANSWER: selling NEW products in EXISTING markets Market Development ANSWER: selling EXISTING products in NEW markets (either geographic or new segments)

AIPMM CPM Certification Questions and Answers Rated A+ Product lifecycle stages 1. Introduction 2. Growth 3. Maturity 4. Decline Product manager Product Managers investigate, select, and drive the development of products for an organization, performing the activities or product mgmt. Product Marketing Manager Act as the voice of customer to the rest of the product team and company. Business Model Framework that describes the rationale of how an org. creates, delivers, and captures value Reas...