Msc digital marketing Study guides, Revision notes & Summaries
Looking for the best study guides, study notes and summaries about Msc digital marketing? On this page you'll find 37 study documents about Msc digital marketing.
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Consumer Behaviour - Digital Marketing and Analytics 2023/2024 Summaries
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UvA MSc Business Administration

Digital Marketing: Lecture and tutorial material mentioned by the teacher for the examination. 

Consumer Behaviour: Lecture and Q&A content, exam practice questions, important theories/content, and answers to assigned reading questions.

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Summary Branding (6314M0157Y)
- Summary • 30 pages • 2023
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Full summary of all the relevant and necessary articles for the Course Branding Exam for the University of Amsterdam (UvA) for the Master (MSC) Business Administration (MBA). The course was given by Roger Pruppers and Hendrik de With in 2023.
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Digital marketing & technology lectures and articles summary | Msc Marketing Vu 2021-2022
- Summary • 72 pages • 2022
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Lecture summary and notes of the course Digital Marketing and Technology from Msc Marketing 2021-2022 (VU). This document contains an summary of the lectures with elaboration on the articles. The findings of the articles are explained.
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Ethics and the future of business (6314M0507Y) Detailed Summary
- Summary • 99 pages • 2023
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This detailed summary is prepared for the general part exam of the course Ethics and the future of business (6314M0507Y), which is a part of the MSc BA programme at the University of Amsterdam in the study year 2022-2023. The summary includes all the literature from weeks 1 to 4 and lecture notes from weeks 1 to 4. The 90-page summary is quite elaborate, therefore suitable for the open-question exam. The author's grade for the exam in September 2022 was 10.
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Class notes Digital Media 328064-M-6
- Lecture notes • 73 pages • 2022
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Class Notes of the course Digital Media from the master Marketing Management Tilburg University. This provides a summary of all the lectures and more information written during the lectures of this course. Hope this helps you study for the exam. Good luck!
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Digital marketing & technology and Marketing strategy complete summaries
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This bundle contains the full summaries of the courses Digital marketing & technology and Marketing strategy of period 2 of the Msc. Marketing 2021-2022 (VU). 

The Digital marketing & technology summary contains all the lectures and academic articles. The Marketing Strategy summary contains the knowledge clips, lectures and obligatory articles.
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MSc UvA Business Administration - Digital Marketing & Analytics (6314M0311Y)
- Summary • 77 pages • 2024
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FULL summary of all the exam material of the course Digital Marketing & Analytics, (6314M0311Y). Includes all the notes of the compulsory lectures and tutorials (videos). This is a track-specific course for the track digital marketing of the MSc Business Administration at University of Amsterdam (UvA).
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MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]
- Summary • 61 pages • 2024
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Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). 
 
Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...
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MSc UvA Business Administration - Marketing Metrics (6314M0343Y)
- Summary • 59 pages • 2024
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FULL summary of all the exam material of the course Marketing Metrics, (6314M0343Y). Includes all the notes of the lectures which is the main material for the exam. This is a business elective for those students part of the MSc Business Administration at University of Amsterdam (UvA).
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COMPLETE Lecture Notes - Digital Marketing and Analytics (6314M0311Y)
- Summary • 39 pages • 2024
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Extensive summary/lecture notes of the Digital Marketing and Analytics course for the MSc Business Administration program at the University of Amsterdam. Easy to understand, designed for you to ace your exam even at the very last minute! 
 
Note: the reading summaries are not included, however they were incorporated in the lectures and were NOT specifically exam material.