Creative digital media Study guides, Revision notes & Summaries

INS1502 MAY/JUNE EXAM ANSWERS 2023 QUESTIONS ASKED A valuable technique to interact with academic text and to support learning is … a. podcasting b. copying c. note-taking d. recording c. note-taking Note-taking is a valuable technique to interact with academic text and support learning. It involves actively engaging with the material, summarizing key points, and organizing information in a way that makes it easier to understand and remember. By taking notes, learners can enha...

Well-structured ETP2601 Assignment 4 (ANSWERS) Semester 2 2023- DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!). QUESTION 1 Read the following case study and answer the questions that follow SHE. LEADS. AFRICA (SLA) Founders: Yasmin Belo-Osagie and Afua Osei Year: 2014 Twitter: @sheleadsafrica Membership: 150 000 “The future is female” is a popular phrase used to describe the strides women have made in business and in their communities. Encapsulated by Madame Gand...

Inbound Marketing Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content Outbound Marketing Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy Owned Media Example Blog, Website, Social Media Account, Paid Media Example Display Ads, Social Media, Retargeting Earned Media Example Word of mouth promotion, reviews, and mentions Direct Marketing Mailings and brochures, flyers, ...

STCO 658 Final Exam 2024 Actual Questions and Answers Graded A has long been the cornerstone of brand-building efforts for many companies. Interactive media Mass-media advertising Online marketing Product placement Personal selling Which of the following statements is true of direct marketing? Traditionally, it has not been considered an element of the promotional mix. It is synonymous with direct mail. The rapid growth of the Internet is discouraging the gr...

Account Planner correct answersSynthesizes all relevant consumer research and uses it to design a coherent advertising strategy Advertising Agency correct answersAn organization of professionals who provide creative and business services to clients in preparing, planning, and placing advertisements Full Service Agency correct answersIncludes an array of advertising professionals to meet all the promotional needs of clients Creative Boutique correct answersEmphasizes creative concept dev...

CMN 140 Exam1, CMN 140 Exam 2, CMN 140 Final 194 Questions with Verified Answers "Hardware" vs "Software" of the brain - CORRECT ANSWER *Hardware:* -Biological organ of communication -Computation is processed in gray matter -> e.g. how info is processed in the brain -Info is transmitted via white matter *Software:* -The brain gives rise to the mind -Some programs are innate (e.g. capacity for language) -Some are learned (e.g. English language) *There is a deep physical conn...

Test Bank for Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition, George Belch Michael Belch. All Chapters 1-22. (Complete Download). 1384 Pages. TABLE OF CON TENTS Part One Introduction to Integrated Marketing Communications 1 AN INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS 2 THE ROLE OF IMC IN THE MARKETING PROCESS Part Two Integrated Marketing Communications Program Situation Analysis 3 ORGANIZING FOR ADVERTISING AND PROMOTION: THE ROLE OF AD AG...

SCAD's Mission Statement - SCAD prepares talented students for creative professions through engaged teaching and learning in a positively oriented university environment. SCAD's president and founder - Paula S Wallace What year was SCAD founded - 1978 Eleven academic schools - 1. School of Animation and Motion 2. School of Building Arts 3. The De Sole school of bussiness inovation 4. School of creative technology 5. School of design 6. School of fashion 7. School of...

Sectors - ANSWER-The different industries creating media products Synergy - ANSWER-The way media can link between sectors (e.g. movie soundtracks or making a movie from a game) Analogue products - ANSWER-Traditional media using physical data, e.g. vinyl records, old television broadcasts Digital products - ANSWER-Media that is stored digitally (on a computer). This could be a film, music, game etc. Immediacy - ANSWER-A feature of digital media: it is usually very quick to access/down...

IAB Digital Media Sales Certification - Detailed Content with Complete SolutionsIAB Digital Media Sales Certification - Detailed Content with Complete SolutionsIAB Digital Media Sales Certification - Detailed Content with Complete Solutions Tags - ANSWER-code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWER-a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; use...