Creative digital media Study guides, Revision notes & Summaries

On a campaign brief, what criteria MUST be present to begin planning? - ANSWER-Business Objectives Campaign flighting is often determined by - ANSWER-sales seasonality During the digital media planning phase, it is important to recommend - ANSWER-fluid budgets across tactics A campaign's media strategy should be based on - ANSWER-business objectives A brand's business objective is to increase the number of transactions made on their site by 10% without making any changes to the sit...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? - Answer- 1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? - Answer- 1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are re...

JMS 210 Final| 120 Questions| Accurate Answers| Verified which came first? - ANSWER TCP/IP Negroponte's vision of the digitized daily me resembles what social network site today? - ANSWER facebook the practice of gatekeeping is assoicated with which type of media? - ANSWER newspaper most legitimate news organization follows a code of ethics written by whom? - ANSWER journalist association of america social constructivism relates to which concept? - ANSWER affordances of technolog...

You received an e-mail message on which several other individuals copied. You want to respond to this message in a way that will include everyone who was copied on the original message. You can accomplish this by using which action? A. Reply B. Send C. Forward D. Reply All - Answer- D. Reply All Paul has just finished a very important sales meeting with a potential customer, and he needs to update his supervisor at the corporate office, which is in another country. Paul is debating whethe...

Which of the following BEST describes Information Technology (IT)? - correct answer IT refers to everything that involves computers. Which of the following is something that an Information Technology (IT) professional would do? - correct answer Build and repair computers Which of the following is something that an Information Systems (IS) professional would do? - correct answer Turn information into meaningful decisions Which of the following BEST describes Computer Science (CS)? ...

Salesforce User Experience Designer Exam {Answered Correctly} 2023. Study set for Salesforce UX Designer Certification When you're in the discovery phase, what should you think about when shaping your discovery questions? A. Participant compensation is significant and you interview people only outside of their work hours B. You should always recruit the widest range of people for your study (even if they're entirely unrelated to the focus of the problem you're researching). C. Eac...

Test Out All Quizes In Order Latest Update Graded A+ Which of the following BEST describes Information Technology (IT)? IT refers to everything that involves computers. Which of the following is something that and Information Technology professional would do? Build and repair computers Which of the following is something that an Information Systems professional would do? Turn information into meaningful decisions. Which of the following is something a computer scientist would d...

Test Bank for Advertising and Integrated Brand Promotion, 8th Edition, Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum Richard J. Semenik. All 18 Chapters. Part I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY.1. The World of Advertising and IBP.2. The Structure of the Advertising Industry: Advertisers, Advertising Agencies, and Support Organizations.3. The History of Advertising and Brand Promotion.4. Social, Ethical, and Regulatory Aspects of Advertising and Promo...

What is a producer? - They "produce" the conditions -money (or investors), people, and infrastructure -to create content. Who was the first American movie producer? - Thomas Edison was the first American movie producer, putting his money into creating a film studio in 1893, then hiring technicians and circus performers to make "movies." -A producer title can also signify "producing" different aspects of content production. EXAMPLE: Sometimes an agent can be listed as a producer for get...

ITE 152 Exam 1 Questions and Correct Answers 2024 (Ch. 1) Embedded computers usually are small and have limited hardware but enhance the capabilities of everyday devices (T/F) - CORRECT ANSWER-True (Ch. 1) How will technology help people with disabilities become more transportation independent? A. GPS can be used to navigate traffic patterns B. Drones will deliver their packages C. Automated vehicles will be developed D. Automated vehicles will be developed - CORRECT ANSWER-C. Automa...