Brand awareness Study guides, Revision notes & Summaries

Mobile marketing - correct answer Directing advertising and IBP campaigns to consumers' mobile devices. Advertising - correct answer 1.A Paid 2.Mass mediated(not face to face) pt to persuade. Client/sponsor - correct answer Company or organization that pays for the advertising Integrated brand promotion (IBP) - correct answer The use of various promotional tools, including advertising, in a coordinated manner to build and maintain brand awareness, Identity, and preference. ...

Core Product Benefits - basic level of benefits that the product has to offer to fit into the product category (ex. drill must drill holes) Expected Product Benefits - beyond the core benefits that consumers expect from the product (ex. durability, warranty, reliability, fair price, etc) Augmented Product Benefits - beyond what customer expects & thus beyond what the competition provides (ex. replacing a 30 year old drill, Ford app) Product Features - aspects that are built in to the produ...

Brand Elements - Answer--Understand essential aspects of a brand -Elements that help distinguish one brand - Brand Names, website, characteristics, logos, slogans, Color Schema Brands - Answer--Are the touch points to consumers -Promise to deliver specific benefits with products of services to consumers Brand Definition - Answer-A name, team, sign, symbol, or design, ot combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate...

MKTG Exam 2 Questions and Answers Already Passed what are the two functions of a brand identify and differentiate waht are the two parts that make up a brand brand name and brand mark seeing a brand can cause consumers to automatically think of the attributes of the firm true a brand is confined to the physical name or logo associated with the firm false the real value of a brand lies in what the consumer thinks about the firm when the brand is seen the primary value of a brand for consumer...

Dynamic Pricing - Answer-Adjusting prices continually to meet the characteristics and needs of individuals and situations; setting prices for a good/service based on the demand for it at the moment based on the availability of supply Uber's Surge Pricing - Answer-Higher demand causes a price multiplier to kick in, increasing rates up to 8x the original price. Model: Increase supply, decrease demand Target Costing - Answer-Reverse engineer a product based on demand at a certain price point ...

Digital marketing correct answers the use of new media or digital technology to achieve marketing and business goals outbound marketing correct answers begins with the brand advertiser pushing out a message to a specified target audience with the objective being to drive awareness of a product or service inbound marketing correct answers involves trying to pull your audience towards your content, brand, or service. the focus is on creating compelling content to draw your customers to your ...

UGA MARK 3000 - Grantham Exam 3 Questions and Answers Integrated Marketing Communications (IMC) - Correct ️️ represents the promotion dimension of the 4 Ps; encompasses a variety of communication disciplines- general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media- in combination to provide clarity, consistency, and maximum communicative impact sender - Correct ️️ the firm from which an IMC message originates; the sender must...

UGA MARK 3000 - Grantham Exam 3 Questions and Answers Integrated Marketing Communications (IMC) - Correct ️️ represents the promotion dimension of the 4 Ps; encompasses a variety of communication disciplines- general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media- in combination to provide clarity, consistency, and maximum communicative impact sender - Correct ️️ the firm from which an IMC message originates; the sender must...

MKTG 3213- EXAM 2 – QUESTIONS AND ANSWERS 1. What are the two functions of a brand? - ANS-identify and differentiate 2. What are the two parts that make up a brand? - ANS-Brand Name and Brand Mark 3. Seeing a brand can cause consumers to automatically think of the attributes of the firm. - ANS￾True 4. A "brand" is confined to the physical name or logo associated with the firm. - ANS-False 5. The primary value of a brand for consumers is the: - ANS-reduction of perceived risk 6. The b...

Consumer Behavior Exam 3 - Questions with Verified Answers In a _____, the brand that has the best overall score, attribute goodness times importance summed across all of the brand's attributes, is the one consumers choose. brand-equivalent model resistive model compensatory model noncompensatory model brand-compliant model In a(n) _____, a negative rating on a key attribute leads to immediate rejection of the brand from the consideration set. evolutionary model expectancy-value model compens...