Brand awareness Study guides, Revision notes & Summaries

WGU C201 Business Acumen Chapter 11, 12, 13: Marketing Already Passed Marketing The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. How does marketing create utility? Creates time,...

WGU C207 Pre- Assessment Data-Driven Decision-Making Exam (Latest 2023/ 2024 Update) Questions and Verified Answers- 100% Correct Q: A hardware store has found that there is a 0.25 probability that a customer buys an electrical product, a 0.45 probability that a customer buys a plumbing product, and a 0.10 probability that a customer buys an electrical product if they purchase a plumbing product Which statistical rule can be used to determine the probability that a customer buys a plumbin...

WGU C207 OA 2023. By quantifying risk - Answer In what way does probability theory inform decision-making for managers? Ordinal data - Answer Which type of data are the Olympic medals of gold, silver, and bronze examples of? It reduces the amount of incomplete data. It cleans data. - Answer What are some of the aspects of data quality management? Choose 2 answers Missing data Misspelled data - Answer Which two attributes indicate potential data quality issues when evaluating a set of no...

Brand - Correct Answer-According to the American Marketing Associate (AMA), a brand is a "name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition." --- Whenever a marketer creates a new name, logo, or symbol for a new product, a brand has been created ---- Creates a certain amount of awareness, reputation, prominence, and so on in the marketplace. The...

MARKETING 300 FINAL EXAM (UW – MADISON ) QUESTIONS AND CORRECT ANSWERS 2024/2025 GRADED A+. 2 / 13 1. Product: the need-satisfying offering of a firm 2. Product assortment: the set of all product lines and individual products that afirms sells. 3. Quality: a product's ability to satisfy a customer's needs or requirements 4. Individual product: a particular product within a product line 5. Product line: a set of individual products that are closely related 6. Branding: the use of a ...

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell   True / False 1. Marketing consists primarily of selling and advertising. a. True b. False ANSWER: False 2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. a. True b. False ANSWER: False 3. Customers are the focal point of all marketing activities. a. True b. False ANSWER: Tru...

Marketing research correct answers planning, collection, and analysis of data relevant to marketing decision making and the communication of the results of this analysis to management. Classification of Marketing Research correct answers 1. Problem/Opportunity Identification Research (exploratory) -Market Potential Research -Market Share Research -Brand Image Research -Segmentation Research -Market Characteristics Research -Sales Analysis Research -Forecasting Research -Com...

HubSpot Inbound Marketing Certification Test (New 2024/ 2025 Update) Questions and Verified Answers| 100% Correct QUESTION Marketing automation is a key piece of lead nurturing because it's how you deliver information. How is marketing automation defined? The software that exists with the goal of automating your marketing actions Tools to help automate sales-specific actions The thought process behind delivering information in lead nurturing The software that is used for your...

Mobile marketing - correct answer Directing advertising and IBP campaigns to consumers' mobile devices. Advertising - correct answer 1.A Paid 2.Mass mediated(not face to face) pt to persuade. Client/sponsor - correct answer Company or organization that pays for the advertising Integrated brand promotion (IBP) - correct answer The use of various promotional tools, including advertising, in a coordinated manner to build and maintain brand awareness, Identity, and preference. ...

Core Product Benefits - basic level of benefits that the product has to offer to fit into the product category (ex. drill must drill holes) Expected Product Benefits - beyond the core benefits that consumers expect from the product (ex. durability, warranty, reliability, fair price, etc) Augmented Product Benefits - beyond what customer expects & thus beyond what the competition provides (ex. replacing a 30 year old drill, Ford app) Product Features - aspects that are built in to the produ...