Msc digital marketing Study guides, Revision notes & Summaries

Summary of articles discussed during the tutorial. Emphasis on Study Design, Results and Implications

Summary of articles discussed during the tutorial. Emphasis on Study Design, Results and Implications

Summary of articles discussed during the tutorial. Emphasis on Study Design, Results and Implications

Summary of articles discussed during the tutorial. Emphasis on Study Design, Results and Implications

The summary consists of a complete overview of al the course content; - Summary lecture slides - Articles - Tutorial overview

This structured summary contains all articles from the course year 2020-2021. The main elements introduction/contribution of the paper, implications and results are included for each article.

A complete summery of all articles from consumer behaviour. Including: Week 1 - In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni -Attribution modeling in digital advertising – Nisar & Yeung -Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg Week 2 -Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Cu...

This is a summary of Theories of Marketing of the Business Administration master Marketing in a Digital Age, written in semester 1, 2018. It is a summary of all the lecture notes including a summary of all the articles. It is a neat summary explaining the core of each article and its main results instead of explaining the methods used. It is placed in a logical order using some colors to show the interlinkages between concepts and articles.

the summery of all the important issues mentioned in classes and articles

Summary of all articles and lessons from the Business Lab Branding offered at the University of Amsterdam for the Master's Business Administration.