External marketing Study guides, Revision notes & Summaries

ETS MFT BUSINESS EXAM The principal difference between variable costing and absorption costing centers on: a) whether variable manufacturing costs should be included as product costs b) whether fixed manufacturing costs should be included as product costs c) whether fixed manufacturing costs and fixed selling and administrative costs should be included as product costs d) none of these. General Bikes is debating which marketing research options to employ. The traditional p...

1. A famous case in the 1980s involved Coca-Cola introducing New Coke after much research. The failure of New Coke was largely due to a. a narrow conception of the research. b. uneven caliber of researchers. c. poor problem definition. d. late and occasional erroneous findings. e. personality and presentation differences. ANSWER: c RATIONALE: The release and imminent failure of the New Coke campaign stemmed from a lack of the correct problem definition by Coca-Cola. See...

Well-structured MAC3703 Assignment 2 (ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!). . (DETAILED ANSWERS - DISTINCTI ON GUARANTEED!). QUESTION 1 (20 MARKS) DNF Waste & Environmental Services (DNF) is an Environmental Management and Waste Management Services Company that was created in 2008. It is one of the leading waste and environmental management service providers in South Africa. DNF is a 100% Black woman owned business and is a Level 1 Val...

Well-structured DPR3701 Assignment 1 (ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!)...... Read the article below and answer the questions that follow. TRESemmé: South African shops pull products after 'racist' hair adverts. A composite image shows the advert's descriptions of white and black hair types. Some of South Africa's biggest retailers will no longer sell TRESemmé hair products, following protests over an advert that denigrated ...

Extensive lecture notes, including notes from the tutorials for the course International Marketing.

Test Bank Marketing Management, 3rd Edition Greg Marshall Mark Johnston Contemporary Marketing 3rd Edition – Test Bank Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a. ownership utility b. form utility c. place utility d. time utility REF: 5 NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan 2. When you purchase concert ticke...

Marketing - ANSWER Creation and satisfaction of demand for a product or service. Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services Strategy - ANSWER Set of ideas that outline how a product or brand will meet its objectives Tactic - ANSWER A specific action or method that contributes to achieving a goal. Components of GOST strategy - ANSWER Goals Objectives Strategies Tactics What are the Five Cs? - ANSWER Cust...

WGU D174 Marketing Management Questions and Answers Already Passed Miles and Snow's Strategy Types 1. Prospector 2. Analyzer 3. Defender 4. Reactor Prospector (Miles & Snow) Firm exhibits continual innovation by finding and exploiting new product and market opportunities. Analyzer (Miles & Snow) Firm relies heavily on analysis and imitation of the successes of other organizations, especially prospectors. Defender (Miles & Snow) Firm searches for market stability and production of only a limi...

Recommended guideline a manager should use if an employee's performance differs from the expected? Address and find mutual agreement How should resources be allocated to avoid overwhelming a performer? Make them aware of what is available What should a manager do when a performer has difficulty recognizing when to act on a specific task? Take a specific direction A team member sets the holes correctly and is assigned this task routinely. What is the result of this? Rein...

To best understand the internal and external situation the agency is operating in requires a situational analysis. What is the main element of the situational analysis that looks at internal operations and external envionments? SWOT analysis Your agency is updating its logo and developing a marketing plan to showcase the new logo and make it recognizable by the entire community when they see it. The agency is doing what? Branding the agency When developing an emergency action pla...