Gratifications approach Study guides, Revision notes & Summaries

Test Bank for Judgment in Managerial Decision Making, 8th Edition, Max H. Bazerman, Don A. Moore Multiple choice 1. According to the “multiple-selves” theory, if an online DVD rental service could offer same-day deliveries, so that people who order a movie receive it the same day, what change is likely to happen to the rental profile? a. More documentaries and art films will be rented and less comedies and action movies. b. More comedies and action movies will be rented and less document...

Chapter 03 Explaining Crime     
Multiple Choice Questions
  1. Which of the following is a product of the Enlightenment period, or the Age of Reason, a period of history that began in the early 1500s and lasted until the late 1700s? 
A. classical theory
B. biological positivism
C. positivist theory
D. neoclassical theory   
Bloom's Taxonomy: Knowledge
Level: Basic
Topic: Classical
Topic: Neoclassical Approaches to Explaining Crime
  2. Several modific...

Content: Summary of all mandatory articles in the Theories of Marketing course. Topic 1: Marketing origins Narver&Slater (1990), The effect of a market orientation on business profitability, journal of marketing, October 1990 Slater and Narver (1998) Customer-led and market-oriented, let’s not confuse the two, strategic management journal, 19, p1001–1006 Current developments in marketing thinking Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,...

In this document you can find a summary of the following articles: Week 1: • Vorderer, P., Klimmt, C., & Ritterfeld, U. (2004). Enjoyment: At the heart of media entertainment. Communication Theory, 14, 388–408. • Oliver, M. B., & Bartsch, A. (2010). Appreciation as audience response: Exploring entertainment gratifications beyond hedonism. Human Communication Research, 36, 53-81. Week 2: • Vogler, C. (2007). The Writer's Journey. [ABSTRACT] (pp. 1-21). Studio City: Michael Wi...

COM 2740 Final Exam Review Mass media and mass communication are... - Answer-interdependent mediated communication - Answer-technology-facilitated communication Mass media exists when people... - Answer-use media technologies and mass communication to reach a large audience mass communication - Answer-the study of how people and entities relay info through the mass media Orlik (1992) - Answer-The process of rapidly conveying identical information, assertions, and attitudes to pote...

What are the characteristics of mass communication? Select a mass medium and show whether these characteristics apply 1) the audience is large, anonymous, and often very diverse 2) the source of the communication are institutions and corporations 3) mass media rely on advertising as their primary source of revenue. TV has network channels. TV is used as a large broadcating service and has hundereds of advertisments on it that is essentially paying for the channels they advertise on. The si...

Uses and functions of video games and why people play them: Uses and gratifications theory. Student’s Name Institutional Affiliation Date Introduction Video games are among the most popular forms of entertainment both for children and adults around the world. The video gaming market has evolved significantly since the early days of computer games, the first versions of Nintendo and Atari. As technology is advancing, so are video games, and more changes are expected ...

Multiple choice 1. According to the “multiple-selves” theory, if an online DVD rental service could offer same-day deliveries, so that people who order a movie receive it the same day, what change is likely to happen to the rental profile? a. More documentaries and art films will be rented and less comedies and action movies. b. More comedies and action movies will be rented and less documentaries and art films. c. More documentaries and art films will be rented, but less will actually b...

Reasons for viewing news: Uses and gratifications theory. Student’s Name Institutional Affiliation Date Introduction News is the information people are given about current events that are happening in their local areas and globally. The consumption of news is essential to participation in social, cultural and political life. News media normally report news that talk about economy, politics, entertainment, weather, health, business, fashion and entertainment. In the early centuries people found...

Samenvatting in het Engels van het boek A first look at Communication Theory. Em Griffin, Andrew Ledbetter en Glenn Sparks. Chapter 1: Launching your study of communication theory Chapter 2: Talk about theory Chapter 3: Weighing the words Chapter 5: Symbolic interactionism Chapter 6: Coordinated management of meaning Chapter 7: Expectancy violations theory Chapter 8: Social penetration theory Chapter 9: Uncertainty reduction theory Chapter 10: Social information processing theory Chapter 12: C...