Business Management

This document summaries the consumer electronics market in USA, India, Japan and China. It includes the analysis of each consumer electronics markets and towards the end it suggests which company is best to start a new business in

This report covers Waterstones Macro-environment, Micro-environment, SWOT, competitors, market strategy and marketing mix. It contains an evaluation of these elements inlcuding primary research which was conducted by one of the students

This a corporate analysis on HP. The reports covers the profitiability, liquidity, efficiency and gearing ratios of HP

A chapter summary of the 6 market framework

It is a presentation on the concept of points, badges and leaderboards in Gamification with examples

This a presentation that evaluates Metro bank's digital marketing strategy. It includes a situational analysis, SWOT analysis, social media strategy, business revenue, online value proposition and recommendations that Metro Bank can do

You have been asked by your employer, a UK-based multinational enterprise (MNE) looking to invest overseas, to research a global industry for potential investment. You must form a team then report on the structure and state of a global industry, choose a suitable market by using macro-economic data to compare the 4-5 biggest consumer markets for the industry. You then need to report on three key aspects representing critical success factors for a potential overseas investment in your chosen coun...

This assignment evlues Germany's GDP, Inflation rate, Interest Rates, Unemployment rates and comparing it to France, italy, U.K and Spain

This report evaluates Pfizer's social media strategy using the SOSTAC. It contains also a recommendation strategy on what Pfizer can do to improve its current strategy