UNIT 9 P5

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UNIT 9 P5 & M3 - Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief & Provide a rationale
3.8

(12)

3.8

35

4

February 2016

2014/2015
For P5, the promotional campaign learners design should follow from its associated campaign/creative brief. In designing the campaign learners should apply what they have learned about target marketing and promotional mix. For M3, learners should provide a rationale for their promotional campaign, explaining why it is expected to achieve its goals.
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