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UNIT 9 P5 & M3 - Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief & Provide a rationale

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For P5, the promotional campaign learners design should follow from its associated campaign/creative brief. In designing the campaign learners should apply what they have learned about target marketing and promotional mix. For M3, learners should provide a rationale for their promotional campaign, explaining why it is expected to achieve its goals.

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Uploaded on
February 9, 2016
Number of pages
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Written in
2014/2015
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Unit 9 – P5 & M3

FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.

USE SENSIBLE.




Promotional campaign for Pirlo’s cafe
The promotional campaign can help to attract business customers by doing
breakfast and lunch deals for instance two for one deals. Also Pirlo’s café can attract
more customers by handing out leaflets and doing advertising at other business
stores.

Objectives
 The café wants to attract more business people this month
 Age range is 18+ and it’s a unsex store
 Customers can save money on deals
 Larger range of products is to be provided whereby different type of breakfast
and lunch meals
 Good atmosphere
 Other café are competitors

The price
Full English breakfast and hot beverage for £5.60
An Italian breakfast will be £6.00 including a beverage as well
Every lunch meal will be priced at £7.00

The place
The café location can be easily access
£5.99
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Hey guys, all of you studying BTEC out there know how frustrating it can get with all those assignments. While studying myself I always wished there was someone to help me with my assignments and even having a template can make it twice as easy at times, so, here you go. I have every major unit. Use sensible guys.

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