This essay covers Unit 16 Visual Merchandising - Assignment 1. It examines the visual merchandising techniques used by Primark and Curry's PC World, by considering the effectiveness of the visual merchandising in each. It explores how to promote the sale of products and services by the way they are presented in retail outlets; combining product, environment and space into a stimulating and engaging display to encourage the sale of a product or service; the physical display of goods in the most ...