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Unit 16 Visual Merchandising Assignment 1

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This essay covers Unit 16 Visual Merchandising - Assignment 1. It examines the visual merchandising techniques used by Primark and Curry's PC World, by considering the effectiveness of the visual merchandising in each. It explores how to promote the sale of products and services by the way they are presented in retail outlets; combining product, environment and space into a stimulating and engaging display to encourage the sale of a product or service; the physical display of goods in the most attractive manner possible. Then it evaluates the extent to which visual merchandising contribute to the success of those two businesses. At the end there is a balanced conclusion, which look both at the positive and negative aspects of VM. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach those high grades. Just follow the content, it will save you time and help you effortlessly achieve distinctions. Content covered: P1 Investigate the visual merchandising and display techniques that can be used in retail outlets. P2 Explain how visual merchandising is affected by legal and safety regulations.

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Study Level: BTEC
Examinator: PEARSON (PEARSON)
Subject: Unit 16 Visual Merchandising Assignment 1
Unit: Unit 16 Visual Merchandising Assignment 1

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Uploaded on: November 23, 2021
Number of pages: 25
Written in: 2021/2022
Type: Essay
Professor(s): Unknown
Grade: A+

Subjects

visual merchandising
unit 16
unit 16 visual merchandising assignment 1
visual merchandising assignment 1
unit 16 visual merchandising

Content preview

VM WORK Example - IB business

Business Communication (Canterbury Christ Church University)

, BUSINESS: UNIT 16 - VISUAL

How Should We Set Out the Shop and Why?

Natasha
Barclay

, Business: Unit 16 - Visual Merchandising

Contents

Introduction.............................................................................. Page 2

Visual Merchandising..............................................................................................Page 2

Display Techniques..................................................................................................Page 3

Examples of Product Placement......................................................... Page 5

Examples of Further Display Techniques............................................. Page 9

How Visual Merchandising has Increased Asda and Primark’ Success........ Page

11

How Visual Merchandising is affected by Legal and Safety Regulations....... Page 14

Legislations and Safety Considerations........................... Page 14

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Unit 16 Visual Merchandising Assignment 1

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