Unit 2: Marketing Essentials

Bedfordshire University

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Unit 2: Marketing Essentials- Explain the role of marketing and how it interrelates with other functional units of an organization

Unit 2: Marketing Essentials- Explain the role of marketing and how it interrelates with other functional units of an organization
Essay • 16 pages • 2018

INTRODUCTION 2 PRICING STRATEGIES 4 COMPETITIVE PRICING 4 COST LEADERSHIP 5 PROMOTION 5 HOW MARKETING INTERRELATES WITH OTHER DEPARTMENTS 6 MARKETING MIX FOR WAITROSE 7 MARKETING MIX FOR MORRISONS 10 LO3 DEVELOP AND EVALUATE A BASIC MARKETING PLAN 12 EXECUTIVE SUMMARY 12 INTRODUCTION 12 SITUATION ANALYSIS 12 MISSION STATEMENT 12 MARKETING OBJECTIVES 12 TARGET MARKET 12 MARKETING STRATEGIES 12 FINANCE AND MARKETING DEPARTMENTS 12 CONCLUSION 12 REFERENCES