Essay
Unit 2: Marketing Essentials- Explain the role of marketing and how it interrelates with other functional units of an organization
- Module
- Unit 2: Marketing Essentials
- Institution
- Bedfordshire University
INTRODUCTION 2 PRICING STRATEGIES 4 COMPETITIVE PRICING 4 COST LEADERSHIP 5 PROMOTION 5 HOW MARKETING INTERRELATES WITH OTHER DEPARTMENTS 6 MARKETING MIX FOR WAITROSE 7 MARKETING MIX FOR MORRISONS 10 LO3 DEVELOP AND EVALUATE A BASIC MARKETING PLAN 12 EXECUTIVE SUMMARY 12 INTRODUCTION 12 SITUATION A...
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