Social media marketing

Summary of all the recommended readings for the course Social Media Marketing.

Summary of the recommended book (by Tuten and Solomon, 2017) for the course Social Media Marketing.

A comprehensive summary of all articles and thus underlying theory for the course Social Media Marketing (Master Communication & Information Sciences). I also have a summary of the book available! (Tuten, TL, & Solomon, MR)

Very extensive summary of the book Social Media Marketing (Tracy L. Tuten & Michael R. Solomon). Chapters 1, 2, 3, 6, 8, 10, 11.

I summarised all articles we had to read for this course and all book chapters that were relevant according to the lecturer.

Brief summary of the highlights from Chapters 1, 2, 3, 4, 5, 8, 10, 12, 16 and 19.

Summary of 14 mandatory items of Social Media Marketing, academic year 2014-2015. See figures which articles! Supplemented by lecture notes.