Attitudes & Advertising

Compact list of terms per lecture from the subject Attitudes & Advertising.

A summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 The summarized chapters are: 1 - Setting the stage 4 - How consumers form attitudes towards products 6 - How advertising influences behavior 2 - How consumers acquire and process information from advertising 3 - How advertising affects consumers memory 5 - How consumers yield to advertising 7 - ...

Summary of all the lectures of Attitudes and Advertising 2017-2018.

Begrippenlijst Attitudes & Advertising

Summary of all seminars. (I noticed that Stuvia changed the document, the content that was supposed to be bold is not bold anymore and it should have been in helvetica)

A 'short' summary of all the information from the lectures, articles and book

A summary of the book "The Psychology of Advertising", chapter 1-7.

This is a summary, written in English, of all the lectures of Attitudes and Advertising.