Study guide
Persuasion - Third year exam revision
- Module
- PSYC401 (PSYC401)
- Institution
- University Of Plymouth
This includes a combination of standard lecture notes and additional reading. The notes cover topics such as models of persuasion including the elaboration likelihood model with critical evaluation, the 'who says what to whom' model (Fiske and Taylor, 2013), the role of affect (fear, sex and violen...
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