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Global Marketing TH60035E - Butlin's Expansion Project - A2 Report
- Module
- Global Marketing (TH60035E)
- Institution
- The University Of West London
This report will explore the British Butlin’s Hotel company. It will evaluate how the company is succeeding in England, and it will propose and assess an expansion project of Butlin’s in China. It will consider the theoretical concept of marketing, such as Ansoff of Matrix and BERI analysis, to...
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