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Essay

introduction to marketin

Marks and Spencer plc was set up in 1884 in Leeds by Michael Marks and re-branded as Marks & Spencer (M&S) ten years later when a partnership with Thomas Spencer was formed. Having begun as a market stall, today it is considered to be one of the UK’s leading multinational retailers with over 1,382 stores worldwide, including 468 stores in Eurasia and the Middle East. M&S offers clothing, home products and luxury food products both in store and online (Marks &Spencer, 2015).

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