Marketing for Tourism and Hospitality Module

Characteristics of services presentation is about definition of services, intangibles, intangibility, inseparability, variability, perishability, management strategies for service businesses, seasonality and characteristics of goods vs services.

The marketing mix presentation is about its definition, developing an integrated marketing mix, product, price, promotion, place, people, employee interaction with visitors, internal marketing, process, physical environment, the marketing mix, hospitality product/service mix and complexity of the pr...

The marketing environment presentation is about the company's micro environment, existing competitors, barriers to entry, exit and competition, macroenvironment-demographic environment, macroenvironment-economic environment, macroenvironment-natural environment, sustainability, macroenvironment-tec...

Market Segmentation, Targeting and Positioning presentation is about customer-driven marketing strategy, differentiation, competitive and product differentiation, selecting the right competitive advantages, market segmentation, the process, segmenting variables, geographic segmentation, demographic ...

Consumer behaviour presentation is about a model of buying behaviour, characteristics affecting consumer behaviour, cultural factors, consumer behaviour across international cultures, social class, family, family-children, roles and status, age and life-cycle stage, occupation, economic situation, l...

Managing the service encounter presentation is about the service culture, establishment of a service culture, turning the organisational structure upside down, moments of truth, service encounter success factors, service encounters, systems view of services, the quality of service experiences, Nordi...

Relationship Marketing and Customer Loyalty presentation is about customer relationship, customer value, customer satisfaction, satisfaction mirror, customer relationship and loyalty, what is loyalty and why it is important, assessing the value of a loyal customer, maintaining a good relationship wi...

Level Of Service Quality In A Tour Operator Tourism Essay is about introduction, aim and objectives, definition of marketing, marketing strategies, positioning, the marketing mix, product, the Mauritian product, place/distribution, price, promotion, people, local population, employee commitment, ph...

Tour Operator Marketing Concepts presentation is about introduction, its overall strategy, the service products offered, the internal and external competitive positioning of the organisation tour operator, five key questions to consider in analysing a company's own particular competitive circumstan...

Branding presentation is about overview, branding, defining branding, brands meaning, what is destination branding, destination brand performance measurement, questions used to measure brand performance, destination brand evolution, challenges of destination branding, further challenges, example of ...

Destination Marketing presentation is about the tourism destination, amalgam of services, framework for analysis of tourism destination, tourism strategies and investment, destination marketing philosophy, destination multibranding, best practices, destination marketing organisations, tourism market...

Destination branding presentation is about definition, destination branding as relational brand networks, place as relational brand network, destination image, what do tourists benefit from destination branding, destination branding redefined, destination branding success, Nepal, Switzerland, touris...

Assessing the effectiveness of promotion of a catamaran company presentation is about research problem, aim, objectives, the catamarans, promotion, personal selling, types of advertising tools, effects of promotional advertising on customers, focusing on advertising problems, sales promotion, direc...

21st Century Marketing presentation is about applications of marketing, definition of marketing, important marketing concepts, customer value and satisfaction, goals of marketing, needs, wants and demands, product offer, customer value, customer satisfaction, markets, marketing management, marketing...