The Media Handbook notes

Helen Katz

View all 2 revision notes of The Media Handbook, written by Helen Katz. All The Media Handbook notes, summaries, flashcards and study guides are written by fellow students or tutors. Get yourself a The Media Handbook summary or other study material that matches your study style perfectly, and studying will be a breeze.

Author(s)

Helen Katz

ISBN

9781138352643

Publisher

Routledge

Language

en

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What is Media?
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Chapter 1 The Media Handbook by Helen Katz 5th edition

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Media in the Marketing Context
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Chapter 2 The Media Handbook by Helen Katz 5th edition

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Media in the Marketing Context
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