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Lecture notes

Media in the Marketing Context

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Chapter 2 The Media Handbook by Helen Katz 5th edition

Institution
Clark Atlanta University
Module
Media Advertising & Sales (CMMA338)








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Helen Katz The Media Handbook
  • 2019
  • 9781138352643
  • Unknown

Written for

Institution
Clark Atlanta University
Module
Media Advertising & Sales (CMMA338)
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Document information

Uploaded on
October 11, 2021
Number of pages
3
Written in
2021/2022
Type
Lecture notes
Professor(s)
Harold jackson
Contains
Media advertising & sales

Subjects

  • consumer
  • decision
  • brand
  • trends
  • market
  • category
  • index
  • development

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