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Newest Fundamentals of Marketing summaries
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Not-for-profit Marketing
- Lecture notes • 2 pages • 2019
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An introduction to not-for-profit marketing
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Introduction to Segmentation, Targeting, Positioning
- Lecture notes • 1 pages • 2019
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An introduction to the segmentation, targeting and positioning (STP) model
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Introduction to Marketing Metrics
- Lecture notes • 1 pages • 2019
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An introduction to marketing metrics and KPI's
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Fundamentals of Marketing Summary
- Summary • 9 pages • 2019
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Extensive Marketing Summary (English)

Extensive and structured summary that covers the basic and the ins and outs of national and international marketing. Consists of 9 full pages that include examples and detailed images.
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Marketing Environment
- Study guide • 4 pages • 2019
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A brief explanation of what is marketing environment and strategies that need to be done and used by the organisation or company to achieve their marketing goals
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Introduction to Marketing Communications Pt 1
- Lecture notes • 4 pages • 2019
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An introduction to marketing communications, including the communications mix
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Introduction to Marketing Communications Pt 2
- Lecture notes • 3 pages • 2019
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Introduction to Marketing Communications, including the Communications Mix
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Introduction to Buyer Behaviour
- Lecture notes • 2 pages • 2019
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This document is an introduction to buyer behaviour. It includes transactional marketing, relationship marketing, psychology of customers, purchase motivations, personality theories and more.
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Fundamentals of Marketing Summary
- Summary • 50 pages • 2018
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- £5.30
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Detailed summary of the Fundamentals of Marketing book from Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti in English 
Gedetailleerde samenvatting van het Fundamentals of Marketing boek van Paul Baines, Chris Fill, Sara Rosengren, en Paolo Antonetti in het Engels
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Fundamentals of Marketing Summary
- Summary • 50 pages • 2018
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- £5.30
- 3x sold
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Detailed summary of the book Fundamentals of Marketing by Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonett
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